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Strategic Budgeting Tracks Strategic Budgeting


The NATM Board of Directors adopted the 2016-2018 Strategic Plan at its October 2015 board meeting. In July of 2015, the board held an in-depth strategic planning session and reviewed and revised the mission, vision and values to better align with the purpose and goals of the Association. Further, the board adopted four goals. The goals are the core competencies identified by the board for which resources should be allocated.


Goal #1: Compliance and Safety Education - Deliver exceptional education on trailer safety issues and the importance of universal compliance.


Goal #2: Membership Growth and Engagement – Provide valuable benefits and services and enhance all member communication channels.


Goal #3: Industry Voice - Develop relationships with key legislative and regulatory decision makers to advocate for the light- and medium-duty trailer manufacturing industry.


Goal #4: Consumer Awareness - Promote trailer safety and awareness to end-users through focused education and outreach.


Each of the four goals has specific strategies and programs that the NATM staff, board of directors and various committees will be working on over the next three years, and these programs come with an associated cost. The staff has begun working with the Executive and Finance Committees to determine those costs and how it will impact the budget. To achieve these goals it is certain that the budget will have to be increased to some extent. Therefore, over the next year there will be an increase in costs, but with each increase, there will be an associated member benefit or program that will be funded by that net increase in revenue.


As an example, the booth cost at the NATM Trade Show will increase $100 for each 10’ x 10’ booth space. Exhibitors have emphasized the importance of continuing to increase attendance and attract new trailer manufacturers to the trade show. The net increase in revenue for booth space charges will be dedicated to programs to increase participation, such as free room nights and free registrations for first time trailer manufacturing attendees, and early bird registration discounts to reduce costs for loyal attendees.


www.NATM.com


By Pam Trusdale, NATM Executive Director


Goal #1 – Compliance and Safety Education. Strategies of this goal include plans to develop educational programs for members including trailer safety handbooks, safety and how-to videos, regional education workshops and webinars. NATM staff and the newly created Technical Education Committee are already at work planning a regional workshop and a webinar.


Most recently, NATM commissioned “A Guide to NHTSA Early Warning Reporting and Safety Recalls” to assist members in understanding their Early Warning Reporting (EWR) and recall responsibilities. Although there was a significant cost associated with developing this guide, it is being provided free of charge to all NATM members. For more information on how to access this document, turn to page 37. As these programs are developed it will be necessary to determine how they will be funded: minimal dues increases, user fees, or increases in fees for other items that NATM has been providing for less than the cost to the Association.


Goal #2 – Membership Growth and Engagement. Per the Strategic Plan, NATM hired a new Membership Director, Sheli Sweeney, who will focus on recruiting, retention and member benefits. There are a number of nonmember trailer manufacturers producing a significant number of trailers and NATM would like to recruit those manufacturers to participate in the NATM Compliance Verification Program. Focus on meeting the needs of current members and improving retention will continue. Surveying members, soliciting input and feedback, and better engaging members are all methods that will be put into play to improve the value of NATM membership. Resources will be dedicated to recruiting, retaining and engaging both Regular and Associate members.


Goal #3 – Industry Voice. NATM currently dedicates significant resources to legislative and regulatory initiatives. In the light- and medium-duty trailer industry, there has long been an attitude that the industry is “off the radar.” This is no longer the case. NHTSA has a growing concern that “certain motor vehicle and equipment manufacturers have not been submitting required information to the Agency.” This reference to “motor vehicle” includes trailers by definition.


NATM is working to keep its members informed concerning their responsibilities and to assist them in understanding those


March/April 2016 25


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