NATM Strategic Plan Tracks
NATM Strategic Plan By NATM Board of Directors
In July 2015, the NATM Board of Directors and key staff met in St. Paul, MN to create a new strategic plan for the Association. Though many of the aims of the 2013-2015 plan are still relevant, the industry, and in turn NATM, have seen great growth since the previous plan was put in place and updating the plan to better drive the Association was necessary to continue improvement. With NATM members' mandatory participation in the compliance program, the focus on safety and education has re-focused on providing more content and educational opportunities between consultations, further, the Association will provide new ways to add value to member organizations and incentivize engagement. And while NATM has gained tremendously in its presence on the Hill, the Association needs to continue to develop and nurture relationships with legislative and regulatory decision makers. Finally, per NATM’s meeting with NHTSA Administrator Mark Rosekind, NATM will concentrate on consumer awareness and education. NATM will now begin the hard work of implementing the below goals and strategies with the support of the NATM board and staff.
The board of directors created the 2016-2018 Strategic Plan for the National Association of Trailer Manufacturers, and have finalized and approved the document. Performance metrics will be measured to gauge the success of each strategy and their tactics to ensure success. The board also updated the mission, vision and values statement to better reflect the Association.
Mission Statement
The mission is the statement of purpose and the reason for NATM’s existence as an organization.
NATM Mission: Promote trailer safety and the success of the trailer manufacturing industry through education and advocacy.
Vision Statement
The vision statement defines the optimal desired future state of what an organization wants to achieve over time.
NATM Vision: Continuously advance trailer safety. Values Statement
The values statement speaks to organization’s core beliefs and principles.
NATM will … • Lead with integrity and honesty;
• Pro-actively represent the needs of the entire light- and medium-duty trailer manufacturing industry through advocacy;
• Promote compliance with regulations, industry standards and recommended practices;
• Help members achieve verified compliance by providing valuable education, resources, benefits and tools; and
• Promote and encourage trailer and towing safety to manufacturers, dealers and end-users.
Goals
Goals are the core competencies identified by the board for which resources should be allocated. The board adopted four goals:
Goal #1: Compliance and Safety Education - Deliver exceptional education on trailer safety issues and the importance of universal compliance. Goal #2: Membership Growth and Engagement – Provide valuable benefits and services and enhance all member communication channels. Goal #3: Industry Voice - Develop relationships with key legislative and regulatory decision makers to advocate for the light- and medium-duty trailer manufacturing industry.
Goal #4: Consumer Awareness - Promote trailer safety and awareness to end-users through focused education and outreach.
Strategies
Strategies are the approaches to achieving the goals. During the planning session the board of directors set forth strategies for each goal. Staff will take the goals and strategies and develop a comprehensive action plan with tactics that are tied to the budget.
www.NATM.com March/April 2016 19
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