NATM Strategic Plan Tracks
1. PM: Increase participation by five participants per year.
Strategy: Develop a list of local staff members for Senators and Representatives.
• Tactic: Develop relationships with local staff members to engage more members in interaction with key legislators.
1. PM: Increase local interaction with legislative staff by five participants per year.
Goal #4: Consumer Awareness - Promote trailer safety and awareness to end-users through focused education and outreach (key issues noted during session; safety chains, brakes, over loading, etc.)
Strategy: Develop and enhance partnerships to educate end-users (AAA, insurers, OEM’s, NHTSA, state DMV registration, etc.)
• Tactic: NHTSA Collaboration
1. PM: Collaborate to plan a trailer safety month, with an implementation goal of 2017.
• Tactic: Consumer bulletins and advisories.
1. PM: Push NHTSA bulletins and advisories through two mediums (i.e. online, social media, print).
2. PM: Provide information about NATM safety intiatives to NHTSA.
• Tactic: Develop partnerships with other agencies. 1. PM: Create a list of agencies by March 2016.
2. PM: Create a list of contacts for identified agencies by September 2016.
3. PM: Create a plan for collaboration opportunities with the agenices by December 2016.
Strategy: Determine a variety of communication channels/ mediums and information for each target market (manufacturers, dealers, consumers/end-users, etc.)
• Tactic: Develop information for end-users.
1. PM: Complete the towing brochure and distribute to 5,000 or more end-users per year.
• Tactic: Develop a “Quick Start” guide to be provided with every new trailer. (Note: This could be a tri-fold MSO pouch holder or “mattress tag” style; may include Lemon Law verbiage.)
22 March/April 2016 1. PM: Develop and distribute by 2017.
2. PM: 25% of members are using by the end of 2017 with an optimal goal of 100% use.
• Tactic: Identify potential for additional partnerships. 1. PM: Create a list of potential partners by July 2016.
2. PM: Develop a plan for working with identified partners by September 2016.
3. PM: Create a plan for contacting identified partners by December 2016.
Strategy: Standardize use and placement of warning labels for universal consumer understanding.
• Tactic: Promote use of and track current warning labels.
1. PM: See if licensed vendors will identify warning label purchasers.
• Tactic: Provide education during the review of recommended practices (during compliance consultations).
1. PM: Develop educational and training plan for compliance consultants to use by December 2015.
Strategy: Improve community outreach. • Tactic: Donate trailers to charities.
1. PM: 5-10 donated trailers with prominent NATM decal on back or sides.
2. PM: Promote in printed and social media with quarterly posts.
Strategy: Communicate and market to government, utilities and municipalities to include “must be NATM compliant” to specifications when purchasing trailers.
• Tactic: Send educational materials to government, utilities and municipalities.
1. PM: Track number of packages sent and work to increase sent packages by 5% annually.
• Tactic: Attend the Public Works Association (APW), Government Fleet Expo (GFX) and National Institute for Governmental Purchasing (NIGP) trade shows.
1. PM: Plan to exhibit annually at one or more of these trade shows.
www.NATM.com
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