This page contains a Flash digital edition of a book.
NATM Strategic Plan Tracks


Goals, Strategies and Performance Measures: 2016 – 2018 “PM” denotes a performance metric


Goal #1: Compliance and Safety Education: Deliver exceptional education on trailer safety issues and the importance of universal compliance.


Strategy: Develop additional education and tools (handbooks, videos, etc.).


• Tactic: Present safety items during convention with information and data.


• Tactic: Leverage Associate member knowledge.


1. PM: Annual interest indicators to Associate members interested in providing content.


2. PM: Quarterly staff meetings to cover possible Associate members who would provide input or content.


• Tactic: Host regional education sessions, including summits for both members and non-members.


1. PM: Conduct one regional meeting in 2016. 2. PM: Conduct two regional meetings in 2017.


• Tactic: Recognize participation in educational events. 1. PM: Track attendance at educational events. 2. PM: Provide certificates for participation.


3. PM: Develop levels of participation (i.e. bronze, silver, gold) and recognize members through Tracks and social media who achieve designated levels.


Strategy: Identify key safety issues for manufacturers and suppliers, and provide education on identified topics.


• Tactic: Track compliance non-conformities.


1. PM: Identify the top three compliance non- conformities quarterly and develop an educational plan to address the issues (workshops, Tracks articles, safety bulletins).


• Tactic: Track complaints.


1. PM: Identify the top two complaints quarterly and develop an educational plan to address the issues.


• Tactic: Collect safety data from regulatory agencies and industry associations.


20 March/April 2016


1. PM: Focus on at least one safety issue identified from regulatory agencies or industry associations.


• Tactic: Identify compliance and EWR points of contact.


1. PM: Verify annually that Weblink compliance contacts are up to date.


2. PM: Verify contacts at each compliance consultation and update email addresses.


• Tactic: Incentivize attendance at convention compliance session (use ATV/dealer model as possible model).


1. PM: Create one new incentive each year – can be added to or in place of previous year’s or modification of previous year’s.


2. PM: Track attendance at compliance sessions and set goals to increase participation. Monitor success of incentives.


Strategy: Offer continuing education for manufacturers in between compliance consultations.


• Tactic: Bulletins, articles, virtual and live education.


1. PM: Bi-monthly bulletins, article in each issue of Tracks, semi-annual webinars, workshops at regional educational events.


Goal #2: Membership Growth and Engagement – Provide valuable benefits and services and enhance all member communication channels.


Strategy: Develop a targeted, direct marketing strategy to non- members.


• Tactic: Identify top 25 Regular and Associate member prospects.


1. PM: Track how many non-members respond to campaign.


2. PM: Track the reasons these companies have indicated they do not intend to join, to use to develop a plan for future campaigns.


• Tactic: Create action plan, including multi-step approach to contact potential members.


1. PM: Log all points of contact and relevant information.


Strategy: Hire a Membership Director, with an experienced sales background, to promote member recruiting and retention.


www.NATM.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108
Produced with Yudu - www.yudu.com