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Reach-iT Unstoppable The success of Reach-iT appears to be unstoppa- ble world wide as it pumps out new innovations like their POWER and CONTROL handles de- signed to minimise worker fatigue and the new CONSTRUCTOR brush head designed to have in- terchangeable bristle sections, jets, and a swivel called SIDE 2 SIDE to customise any brush and suit individual user’s needs. With warehouses in Sydney, Australia, Los Ange- les, Philadelphia and Chicago, USA and a UK pres- ence, combined with a global drop-ship service, Reach-iT has truly become a major global entity.
Reach-iT‘s quality does not just stop at its prod- ucts but extends to professional online and hands-on education giving endless support on getting the most out of your Reach-iT products and their safe use.
This month Reach-iT has ventured into new pas- tures, opening up warehouses in Toronto and Vancouver, in Canada. We asked CEO, Perry Tait to give us an insight on the secret of his success.
WCM: You must be extremely happy with the progress of the company?
PT: You know, I started this company with my
son, Harrison, when he was just 18 and had fol- lowed me to China. I felt this is the most valuable education I could offer him. It’s exciting to now see him as Creative Director of our company, learning each step that works, and all the things behind- the-scenes that fail. Yep : I am Extremely Happy !
WCM: What is next for Reach-iT?
PT: We have 2 more CONSTRUCTOR BRUSH chan- nel designs planned – a Sill/Radial Brush and a lighter than ‘superlight’ – I really have to think of a new term for it .. but it will be dedicated to the UK style regular cleaning. In addition to that, we have an indoor window cleaning system that we will finish production over winter.
WCM: Your latest product the CONSTRUCTOR brush has got excellent reviews?
PT: We have had amazing results .. in the USA, Randy Mills wrote to me saying he just earned $300 per hour using the CONSTRUCTOR brush, and have a listen to this recording (used with …
^ Picture: Taken at Windows 101 in Seattle.
http://www.windowcleaningmagazine.co.uk/wcm-news/
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