» Editor’s Note
then it is to regain it once it is lost. Today, Dr. Cooper is still widely regarded as the father of the modern fitness movement. Since those early days, and with great thanks to the contribu-
I
Graham Longwell
graham@fitnet.ca
tions of 70s and 80s fitness innovators such as Judi Sheppard Missett (founder of Jazzercise), Jacki Sorensen (aerobic dance) and Gin Miller (step aerobics), group exercise has emerged as the backbone of a thriving fitness industry.
Today, there has never been such a diverse offering of group exercise programming
available—and it’s a win-win for club operators and fitness consumers alike. In this issue’s cover story, our senior editor Barb Gormley takes a look at licensed
programs versus traditional instructor-choreographed classes. Is one approach superior? Find out on page 24. And to insure your group fitness classes
remain packed, we’ve added a special marketing focus to this issue to help you connect with member prospects. Check out “How to Create a
Conference delegates sample a Jumping® class, one of several new group exercise programs demonstrated at the canfitpro world fitness expo held in August.
Marketing Machine,” by fitness club sales and marketing specialist Casey Conrad (page 28), and interviews with fitness marketing expert Bedros Keuilian (page 14), and marketing strategist and bestselling author Jay Baer (page 34). Jay Baer will be a keynote presenter at IHRSA 2016 being held in Orlando in March.
Building a strong business requires the right tools.
BioEx Systems provides superior software for Personal Trainers who want to increase savings, improve efficiency and gain the competitive edge.
• Desktop software for exercise and fitness program development
• Testing, analysis, and reports
• Nutrition assessment and meal plans
• Billing, scheduling, retention, marketing
• Web based video exercise
10 15 20 25 30
0 5
Legend 9/14/2011 Client Result Client Goal 10/14/2011 Normative Value
Licensed or Traditional?
t was back in 1968 when Dr. Kenneth H. Cooper first introduced the concept of aerobic exercise in his bestselling book Aerobics. His philosophy was based on a simple premise—that it is far easier to maintain good health through proper exercise and diet
CANADA Vol. 16 No. 6 – November/December 2015
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Hans Muench International Health, Racquet & Sportsclub Association Director of Europe
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.
CONTRIBUTING AUTHORS Paula Comfort, Barb Gormley, Casey Conrad, Paul Conway, Stephanie Joanne, Julie King, Kathryn Korchok, Jodi Rumack, Trisha Sarker, Shon Wong
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website:
www.fitnessbusinesscanada.com ISSN# 1494-9318
Canada Post Canadian Publications Mail Sales Product Agreement No. 40039312 Return Postage Guaranteed
DOWNLOAD YOUR FREE TRIAL at
www.BioExSystems.com or call (800)-750-2756 for more information
6 Fitness Business Canada November/December 2015
SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit
www.fitnessbusinesscanada.com to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.
CRUNCHES
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48