24 On The Cover CANADA Departments
6 Editor’s Note 8 Happenings
Canadian Fitness Industry Leadership Award; IHRSA Reports Revenue Growth of 5.3% for Leading Clubs; Annual Survey Reveals the Top 10 Fitness Trends for 2016; Technogym Study Uncovers Wellness Deficit for North American Millennials; GoodLife Fitness Purchases the Fitness Institute
12 Supplier News
Johnson Health Tech Acquires STAK Fitness; HiTrainer Strength and Conditioning System makes North American Debut
12 Events
fitMONTRÉAL, February 4–7, Montreal, QC; IHRSA 2016–35th Annual International Convention & Trade Show, March 21–24, Orlando, FL
14 Interview Bedros Keuilian: Find and Keep Great Clients
16 Supplier Snapshot iGoFigure Soſtware
18 Q&A
Club operators and trainers weigh in on Virtual Fitness programs
20 Your Career Achieve Success in 2016
22 What’s New
The latest products and services from industry suppliers
46 Canadian Forum
Election Results: The Future of the Adult Fitness Tax Credit
FBC Trainers
32 7 Steps to Decreasing Cancellations
Boost your bank balance by tweaking your cancellation policy
4 Fitness Business Canada November/December 2015 44 Group Ex: Licensed or Traditional?
Some clubs sign on with licensed group fitness programs while others swear by instructor- choreographed classes
Features
28 Club Marketing | How to Create a Marketing Machine
Follow these steps to maximize your marketing dollars and efforts
34 IHRSA 2016 | Jay Baer
Marketing strategist and bestselling author Jay Baer will explain why help is more important than hype at IHRSA 2016
38 Facility Profile | The Personal Trainer
as Craſtsman Eastern Edge Training–Vancouver BC
40 Product Focus | Cut the Clutter!
How do you store those small but popular pieces of exercise equipment?
Your Business | Why You Need a
Disaster Recovery Plan
Secure your club’s future by preparing today for a fire and other potential disasters
44 38
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