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Technogym Study Uncovers Wellness Deficit For North American Millennials
Study finds that attitudes toward health and fitness are primarily driven by technology, data tracking, social engagement and interactivity
at the health and fitness habits and at- titudes of 5,000 Millennials, ages 14 to 34. Millennials have greater access to
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wellness tools than previous genera- tions. However, even with tools and technologies that increase aware- ness of health and fitness issues and that provide methods to embed exer- cise into their busy lives, just 52% of Millennials rate their overall wellness as “good” or “excellent.” Millennials recognize that physical
activity is crucial to improving overall wellbeing and reducing stress. Those
10 Fitness Business Canada November/December 2015
study, “The Wellness Deficit: Millennials and Health in North America,” commis- sioned by Technogym, looked
who exercise more frequently reported greater satisfaction in relationships, happiness in life and overall level of wellness. Millennials would like to exercise
more frequently, but they are often too busy and unable to devote the time required. As a result, there is a growing wellness deficit emerging among Millennials, primarily driven by financial insecurity, poor health and concerns over their appearance. Struggling to devote time to exercise, Millennials are generally looking to adopt short and sharp exercise formats that fit into their busy schedules. The study provides insight into how
Millennials’ habits could impact the health and fitness industry, including indications that social media has the power to motivate people to exercise more frequently. Technology and in- teraction via mobile devices is a cen- tral theme in overcoming the wellness deficit and in helping Millennials be- come more confident, connected and in control of their wellness and fitness regimens. Nearly 90% of Millennials are aware of the obesity epidemic and
feel something should be done to ad- dress it. Millennials are self-conscious about their own bodies with 62% wor- ried about being or becoming obese. Millennials represent the future of wellness and their choices will ulti- mately determine how wellness in North America evolves over the next 10 to 20 years and beyond. Millennials recognize the impor-
tance of wellness and the factors that contribute to a state of wellbeing. Yet this recognition is not translating into behaviours that serve to enhance their wellness.
Key findings from the study include the following:
Wellness Mindset • Both physical health (75%) and
body image (70%) are felt to be impor- tant to overall wellbeing, yet only 47% are satisfied with their physical health and body image • Just 52% rate their level of wellness
as either “good” or “excellent” • 62% believe the trend of fitness
selfies on social media puts unrealistic pressure on young people
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