Quick BITS
room’s unique layout allows it to easily transform to suit any style of circuit or workout. Coming from a strict martial arts
background, when I’m working with clients I have the movement, balance, power and grace of a martial artist in mind, along with the esthetics of bodybuilding. Like any fine craftsman sculpting
a custom masterpiece, Eastern Edge Training bases its work in a philoso- phy: I see my clients as pieces of clay ready to be molded or as diamonds that just need polishing. According to their fitness and
health status, I move clients through my Five Phases of Training: 1. Carve—fitness assessment, goal
setting and creating healthy habits and a winning mindset 2. Model—correcting posture, ensur-
ing muscles are firing properly, and be- ginning the process of muscle building 3. Cast—solidifying form,
strengthening the core, and making the body more durable and balanced 4. Construct—adding compound ex-
ercises and using full-body training equipment such as the Power Wheel, CrossCore Cables, TRX, peg boards, monkey bars, etc. 5. Polish—focus on flexibility, im-
proved circulation, enhanced posture and co-ordination, etc.
The Five Phases approach is me-
thodical and easy to understand, and my clients appreciate the transparency of the process. By using a mix of social media, on-
line content, networking and refer- rals, I’ve been able to attract my target market. Referrals, a strong social me- dia presence and a website that shares company success stories have proven to be my business’s strongest assets. FBC
Shon Wong is owner of Eastern Edge Training in Vancouver, B.C.
Eastern Edge Training Vancouver, B.C.,
www.westernedgetraining.com
Owner: Shon Wong Opened: 2011 Size: 400 sq. ft.
Member demographics: business professionals between ages of 30 and 70 and mothers
Equipment: monkey bars, peg boards, climbing board, CrossCore Cables, Gliding Discs, Power Wheel, TRX sus- pension system, whole body vibration machine, weights, medicine balls, kettlebells, mini trampoline, kickboxing/ boxing equipment, etc.
Fees: $70–$80 per hour November/December 2015 Fitness Business Canada 39
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