advertorial
Understanding your baby’s skin
Your baby’s skin is more sensitive and delicate than your own. It’s the essential shield that offers protection from the outside world, and is a tool for exploring the world through touch.
BABY’S SKIN IS ABOUT 30% THINNER THAN ADULT SKIN That’s why it loses moisture and hydration more rapidly, and requires more care to keep it soft and healthy.
MOISTURISING YOUR BABY WILL KEEP HER HYDRATED AND SOFT The skin plays an important role in regulating your baby’s internal temperature and maintaining her health. It’s vital that you protect it with a gentle daily skin care regime.
MOISTURISATION HELPS TREAT SKIN RASH, ECZEMA AND DRY SKIN Up to 1 in 5 babies are affected by eczema. Ensure you keep the skin moisturised as much as possible in addition to following proper professional advise.
IT GIVES THEM THE BENEFITS OF TOUCH Touch is so important to our health and wellbeing. Studies have shown
that touch therapy, including baby massage, contributes to a healthy weight gain, enhanced growth and social development in babies.
IT PROVIDES THEM WITH A HEALTHY BARRIER AGAINST BACTERIA AND INFECTION Your baby’s delicate skin is highly absorbent and vulnerable to irritants, changes in temperature, and humidity. Proper moisturisation gives your baby a healthy barrier against environmental changes, harsh cleansers and bacteria.
MOISTURISING PROTECTS AGAINST EFFECTS OF
HARSH EXTERNAL ENVIRONMENTS
Hot climate and exposure to sunlight, air conditioning and fans are common factors that can dry out your baby’s skin. A daily regime of moisturising helps to replenish their skin’s natural level of hydration and softness.
JOHNSON’S®
TOP PICKS FILLED WITH MOISTURE
BABY
BEST FOR ALLERGY PRONE AND DRY SKIN JOHNSON’S® BABY FRAGRANCE FREE AQUEOUS CREAM provides nourishing 24 hour protection for sensitive skin. It can be used as a gentle non-drying cleanser or as a moisturiser for delicate skin.
PACKED WITH MOISTURE AND THE BEST SMELL JOHNSON’S® BABY MOISTURISING LOTION with its unmistakable baby fresh smell, is clinically proven mild and hypoallergenic.
Leaves feeling soft, smooth and healthy.
BEST FOR BABY SOFT SKIN JOHNSON’S® BABY SOFT CREAM is specially formulated for delicate baby skin. Based on the iconic Baby Moisturising Lotion, this clinically proven, hypoallergenic ultra-gentle cream moisturises and nourishes baby’s dry skin. Enriched with gentle emollients to leave skin feeling baby soft and smooth.
® TRADEMARK © JOHNSON & JOHNSON (PTY) LTD 2015. Talk to us on sharecall 0860 410 032, email
jnjza@its.jnj.com or sms JNJ and your comment to 083 293 3273. For more info visit
www.johnsonsbaby.co.za
skin
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