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PureCare Rolls Out Comprehensive Kids Collection at the High Point Market

By Christopher Schriever After months of careful product design, PureCare is introducing an extensive line of youth pillows, protectors and sheets. Unlike many companies that merely re-size adult sleep products to create kids’ lines, PureCare has specifically designed its new Kids collec- tion to meet the unique comfort and health needs of growing children. This comprehen- sive program allows retailers to create a new category to build revenue in kids’ top of bed health and wellness focused sleep products. The PureCare Kids line includes four “growth” and wellness focused youth pillows, custom-fitting antibacterial silver treated pillow protectors and pillowcases and a 5-sided mat- tress protector. With suggested retail ranging from $49 to $69, the full line offers multiple solutions for creating a haven of comfort and health in the child’s sleep environment. The PureCare Kids pillow collection in- cludes four pillows offered in two unique styles, each specifically designed to provide different support options as the child grows and their sleep needs change. The first two pillows in the line, PureCare Kids Rise & Shine Adjustable Height Youth pillows, each feature two removable inserts that allow the parent to adjust the pillow to their child’s preferred support level. The Rise & Shine memory foam pillow features two one-inch memory foam inserts, while the Rise & Shine memory foam + latex pillow features both a memory foam and one-inch latex insert. Sur- rounded by a plush outer cover filled with PureCare’s exclusive Identically Down (I.D.)

the support level of each Rise & Shine pil- low can be easily adjusted by removing or adding inserts. Along with the “grow with you” designer build, PureCare Kids Rise & Shine pillows are completely machine wash- able, allergen proof, dust mite proof, bed bug proof and are treated with PureCare’s antibacterial silver ions which locate and de- activate bacteria on contact. The second set of PureCare Kids youth pillows is similar to the brand’s successful PureCare One patented adult pillows. A new take on pillow construction, the Single Sil- houette Support Youth Pillow features a two- piece build consisting of a Silhouette Support (memory foam shell packed with a balanced blend of I.D. and memory foam puffs) and a Soul Center filled with plush I.D. The single Sil- houette Support youth pillow provides two dis- tinct profiles in one pillow, providing support as the child’s sleep needs change over time. The Dual Silhouette Support pillow features a pat- ented three-piece design consisting of an I.D. Soul Center flanked by dual Silhouette Sup- ports (a four-inch memory foam puff support or a firmer solid memory foam support). Both of these PureCare Kids One Youth Pillows are antibacterial silver treated to locate and deac- tivate bacteria on contact and are dust mite proof, bed bug proof and allergen proof. Along with the unique collection of youth pillows, PureCare has created custom anti- bacterial silver treated pillow protectors and soft 100% cotton pillowcases specifically de- signed to fit the PureCare Kids One and Rise & Shine pillows. Each pillow protector features

all of PureCare’s health and wellness benefits and features, as well as its AirXchange con- struction for superior feel and comfort. The extensive PureCare Kids collection also includes the brand’s signature Omni-Guard Advance 5-sided mattress protector. Fea- turing antibacterial silver ions to deactivate bacteria, this product focuses specifically on keeping the child’s mattress allergen-, dust mite-, mold-, mildew- and stain-free. The pro- tector provides vital protection against night- time accidents and other irritants that accu- mulate within the sleep environment. And what would a Kids focused line be with- out an extra treat just for them? Each of the whimsical PureCare Kids pillow boxes double as carrying cases that can be used to collect special trinkets and feature uniquely hand- drawn “coloring book” designed interiors for a little something special after the purchase. PureCare is even inviting their customers to share pictures of their children’s pillow boxes filled with their favorite things on social media. Visit 31

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