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Product Focus

Bed Linens: No Longer an Afterthought

By Brooke S. Pisarsky While the mattress is an important factor in the sleep equation, it’s crucial not to lose sight of the bigger picture. Sleep accessories, especially bed linens, serve an integral role in the nuances of selling sleep. Good sheets work in conjunction with a mattress to enhance the sleeper’s experience. And by stocking bed linen assortments, retailers can create a one-stop shopping environment to increase their revenue, strengthen connections with their customers and give shoppers a reason to return to a store more frequently to update bedding for appearance, seasonal use or specific problem-solving solutions.

Manufacturers today are putting an enormous amount of thought and innovation into their textiles—from temperature regulation and performance fibers to eco-friendly materials, health benefits and fantastic fits—creating unique stories that provide clearer choice for consumers. No longer just an afterthought, bed linens have earned their place at the proverbial table, enabling retailers to truly sell a total sleep package.

1 Malouf Under its Woven brand, Malouf

has curated a robust sheet col- lection that spans the price spec- trum and includes a multitude of fibers. Consumers may choose

a classic cotton percale, try 1 18 Sleep Retailer / Fall 2015

eco-friendly Bamboo or splurge on luxurious French linen. Malouf’s newest addition to its sheeting line-up is the TEN- CEL collection. These sheets boast the benefit of being a bo- tanically-derived fiber coupled with the company’s award-win- ning closed loop manufacturing process. “Tencel represents a new trend in textiles that utiliz- es natural resources for a high level of comfort,” said Mike Douglas, general manager at Malouf. “With the success of our bamboo sheets, we’re ex- pecting the TENCEL sheets to leave an impression in our product family due to its soft, eco-friendly properties.”

2 PureCare PureCare has raised the bar when

it comes to health and wellness oriented top-of-bed products. The company’s popular Elements sheet collection is comprised of four distinct offerings (Terrene, Lumen, Halio and Glacies). Each boasts unique properties tailored to address different types of sleep- ers. Combining soft bamboo ray- on with luxury cotton, the Terrene collection provides an inherently anti-microbial surface. The Lumen collection features Celliant, a tech- nical fiber that absorbs and stores energy from the body, releasing it back during sleep to increase circulation and balance body tem- perature. Designed to nourish the body while reducing inflammation,


PureCare’s Halio collection uses Seacell, antioxidants derived from high quality seaweed mixed with natural cellulose. The company’s newest edition to the Elements line is Glacies, a collection that features PureCare’s proprietary, mineral-based FRIO cooling technology with ultra plush Ten- cel threads resulting in a luxury, responsive textile that cools five times faster than polyester. Each line is made with a focus on detail and quality, highlighting a superior fit, luxurious fabric and the advanced performance tech- nology that will truly enhance the sleep experience.

3 Naturepedic Expanding its already compre-

hensive portfolio of certified or- ganic mattresses and bedding products, Naturepedic recently introduced

its first foray into

sheeting with its Organic Luxury Sheet Set. The 300-thread count sateen sheets are made from 100% organic cotton and are GOTS-certified. Available in ivory or white, the sheeting features a lovely checkered windowpane patter that will complement any décor. Committed to protecting the environment through respon-

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