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PRODUCT FOCUS


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sible sourcing, manufacturing and business practices, Nature- pedic makes healthful sleep a priority and is one the only mat- tress companies in the country to be certified to the Global Organic Textile Standard (GOTS).


4 Reverie


Reverie has developed a line-up of linens that work hand-in-hand with the company’s proprietary Dream- Cell mattresses and adjustable foundations. Created with Rev- erie’s engineered RevTex material, the Luxe Performance linens are soft and breathable with inherent moisture wicking and temperature regulating


properties, featuring


zones of brushed fabric at the top and bottom of the fitted sheet, to hold pillows in place, even when power bases are elevated. Rev- erie’s Eco Collection is constructed from Tencel sateen, a sustainable fiber derived from the eucalyptus tree that is naturally breathable, hy- poallergenic and highly absorbent. Made from 100% GOTS certified cotton yarns, Reverie’s Organic Linens tout a 300TC organic sa- teen weave with a soft hand that is also hypoallergenic. Designed specifically to address the need for motion base-compatible sheeting, Reverie’s Luxe Performance, Eco


Collection and Organic linens are all crafted with a unique, strong elastic construction for a secure fit and are available in sizes that are specifically popular with adjustable power bases, such as split king.


5 DreamFit Part of the HomTex family of


brands, DreamFit has developed a successful seven-degree sell- ing system that assists both re- tailers and consumers by easily identifying the unique products and characteristics of each pro- gram. Starting at one-degree with a quality, basic 100% Mi- crofiber Sheet Set and running up the scale to 100% cotton at the third-degree and a bamboo/ cotton blend at the fifth, the scale ends at the seventh-degree Elite that features 100% American Supima cotton. While the line-up offers a robust range of different fibers that are sure to appeal to a wide variety of sleepers, all of the products feature DreamFit’s pat- ented “Guaranteed to Fit & Guar- anteed to Stay On” construction that fits any sized mattress. A natural progression for DreamFit’s assortment, the com- pany recently introduced a new duvet program at the Summer Las Vegas Market that showcases a


unique, patented “easy fill” zipper innovation as well as the com- pany’s exclusive Suprelle Fusion breathable fiber technology. Cor- relating to the seven-degree scale of sheeting, the duvet covers will be sold as sets, including a match- ing pair of shams. The fourth de- gree Egyptian Cotton Duvet Set features an 100% Egyptian cot- ton cover with contrasting piping, offering the softness and durabil- ity of extra long staple cotton and a refreshing hint of coolness for warmer sleepers. The sixth degree Tencel Duvet Set is made from 100% Tencel to create a breath- able, softer than silk feel and pro- vide refreshing coolness and an- ti-microbial properties for a cooler and cleaner sleeping experience.


6 bedgear


Dedicated to manufacturing inno- vative products that assist in giv- ing maximum recovery, bedgear has developed a comprehensive selection of accessories that har- ness


cutting-edge technologies


similar to those used in perfor- mance athletic wear. The compa- ny’s Dri-Tec Performance Sheets are no exception. These linens utilize bedgear’s exclusive Dri-Tec fabric and Air-X mesh sidewalls and hems, all of which aid in im-


Visit / maloufsleep.com, purecare.com, naturepedic.com, reverie.com, dreamfit.com and bedgear.com sleepretailer.com 19


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proved airflow and temperature regulation,


resulting in an en-


hanced sleeping experience. The lightweight, functional fibers are body-conforming, draping soft- ly without clinging, and allow for reduced motion transfer between sleeping partners. Sporting high recovery core compression bands, fitted sheets grip mattresses with- out bagging or bunching and easi- ly accommodate power bases.


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