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MATTRESS


Dorel Home Products’ Signature Sleep Takes Mattress-In-A-Box to a New Level


By Brooke S. Pisarsky Touting easy setup, exceptional sleep and elegant good looks, Dorel Home Products (DHP) has elevated the standards of sleep with its Signature Sleep brand mattresses. The company’s elite Black Collection com- bines body-conforming comfort and beauti- ful designs with an easy-ship system. Each Signature Sleep Black Collection mattress is as much a statement piece as it is a source of comfort, support and value. With an unwavering commitment to quality design and components, the lineup is comprised of five different mattress options, each of which comes dressed in a unique, striking black and white outer cover. The collection features a logical step-up story offering different sup- port systems, comfort levels and feels in a


variety of combinations, including the Inspira- tion (encased coil), Freedom (memory foam), Liberty (encased coil and memory foam), Aura (gel memory foam) and Justice (en- cased coil and gel memory foam). Utilizing unique configurations, each bed of-


fers superior weight distribution, adaptive sup- port and pressure relief to create an optimal sleeping experience. For added convenience, all Signature Sleep mattresses are shipped compressed, rolled and vacuum-sealed. All of the mattress options within the line-up are available with a coordinating steel foundation that works in conjunction with the bed to ab- sorb shock and isolate motion. Signature Sleep from DHP is com- mitted to providing college students and those looking to furnish small living spaces


with a complete line of quality mattresses and accessories. According to Sr. Marketing Manager, Raffi Baltayan, “The Black Collection of mattresses brings a fusion of elegant designs and tech- nology for an overall better quality of sleep.” Visit signaturesleep.com and dhpfurniture.com


Therapedic Spotlights Three Innovative Collections in High Point


new sales approach of showcasing “concept” mattresses—allowing its dealers and retail part- ners to provide valuable insights and input to the Medicoil HD and EcoGelFLEX additions. “We are taking a more collaborative ap-


By Gretchen Kast Following a great retailer response at the summer Las Vegas Market, Therapedic In- ternational is bringing its new Medicoil HD, EcoGelGLEX beds and its wildly successful Tommy Bahama Home Collection to the fall High Point Market.


Rather than unveiling final product lines that cannot be modified, Therapedic will continue its


22 Sleep Retailer / Fall 2015


proach to the design and development pro- cess,” said Therapedic International Presi- dent and CEO Gerry Borreggine. “Over the last several months, we have been working making upgrades to some of our best-selling collections. By bringing these concept lines to market we can gauge retailer reaction to the changes we believe will improve sales.” Retailers in High Point can expect to see the new Medicoil HD “heavy duty” model, made from extra strong materials for add- ed support. The company will also spotlight the new EcoGelFLEX, its first open-stock mattress set designed to help stay cool and work with any adjustable bed base. For the first time in the company’s history, Therapedic


will deliver the EcoGelFLEX directly to the consumer, reducing the need for warehouse space and stress on the mattress set. Therapedic International will also be show-


casing its Tommy Bahama Home Collections at market. Featuring conventional inner- spring,


Therapedic


hybrid and specialty-foam models, designed


through an exclusive


the 10-bed line-up licensing agreement


with the island-inspired lifestyle brand. Each model is made with innovative materials sourced in the USA and feature the com- pany’s new non-toxic, eco-friendly “Floating Foam” core for increased airflow and comfort. Divided into three tiers, the collection fea- tures three innerspring offerings, three hybrid offerings and two top-of-the-line specialty models. The Tommy Bahama Home mattress names, aesthetic and comfort feel all suggest a relaxed island-inspired sanctuary. Visit therapedic.com


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