This page contains a Flash digital edition of a book.
MARKETING


Vispring Offers New Retail Partners Key Mattress Shopping Tips to Share With Customers


By Gretchen Kast Vispring has been making luxury, bespoke beds since it pioneered the world’s first pock- et-sprung mattress in 1901. Renowned as the first bed maker to produce an interior sprung mattress using a system of individu- ally pocketed springs, the company has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. To this day, Vispring’s master craftsmen hand-make each and every bed to individual specifications using silk, mohair, cashmere, bamboo, Platinum Certified pure British fleece wool and real Shetland wool. These fillings guarantee that every Vispring is nat- urally hypoallergenic. The British manufacturer continues to


expand its distribution worldwide, most re- cently through a new partnership with City Mattress. The company’s luxury mattresses are now available in four City Mattress lo- cations in Boca Raton, Naples, Palm Beach Gardens and Buffalo, NY. The company’s popular Signatory Superb mattress is now available


at City Mattress, retailing for


$23,495 in queen. “City Mattress is a great fit for Vispring because of their knowledgeable RSAs and commitment to their customers,” said Mike Meehan, managing director of Vispring. “Buying a new bed is an investment that can hugely impact your day-to-day life, so having the right retailer to help you choose the right bed is crucial.” “Vispring has long been synonymous with the finer things in life, and its beds have been used by luxury liners and hotels for over a century,” explained Eric Anderson of City Mattress. “Vispring’s commitment to craftsmanship and tailoring adheres to our promise to our customers that we treat them the way they wanted to be treated.”


As part of this ongoing expansion, Vis- pring offers its retail partners key tips that they can share with customers looking to buy one of its unique products. ƒ Don’t be Shy to Try!


Compare at least three options, and lie on each bed for around 15 minutes in all of your natural sleeping positions—partic- ularly on your back and sides.


ƒ Size Does Matter! Always choose the biggest bed possible for your room; studies show that even a slightly bigger bed can make a huge difference to the quality of your sleep.


ƒ Get the Right Support When testing a mattress, you should be able to slide your hand between the base of your spine and the mattress surface. If you feel pressure around your hips, shoulders or knees, the mattress is not the right tension for you.


ƒ Trust Mother Nature Natural fillings, such as wool, bamboo and silk, work to draw moisture away from the body while you sleep before


“ Vispring has long been synonymous with the finer things in life, and its beds have been used by luxury liners and hotels for over a century.”


releasing it into the air to maintain a hygienic sleeping surface.


ƒ Customize while you Accessorize A topper can provide an extra layer of comfort while maintaining support. In some instances, the extra cushioning can help relieve back pain.


Visit vispring.com sleepretailer.com 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38