ALVITA
Give Your Pharmacy a Competitive Edge with Alvita®
O
ver the last 70 years, the company has evolved to become the UK’s leading pharmaceutical
wholesaler and distributor, and a member of Walgreens Boots Alliance, the fi rst global pharmacy-led, health and wellbeing enterprise in the world.
Throughout its history, the interests of pharmacy have always been at the heart of Alliance Healthcare. That’s why, in 2006, they launched Alvita, a brand of patient and personal care products, delivered directly by the wholesaler to the pharmacy door. Alvita was fi rst launched in the UK, France and Italy, quickly followed by Spain and Portugal in 2008, and fi nally Germany in 2012. Since then, the brand has grown signifi cantly and new markets are being considered across Europe where
12 - SCOTTISH PHARMACIST
Alliance Healthcare has a wholesale presence.
Nearly a decade later, the Alvita brand is well-regarded by independent pharmacists, and is sold to over 22,000 pharmacies across Europe each month, providing a competitive alternative to leading brands, which are available from competitor channels. In the UK, the range, which is only available through pharmacies, includes around 200 products, with the main focus on patient care categories – surgical, diagnostics, incontinence and dispensing aids.
“Alvita is proud of being Alliance Healthcare’s patient care own label for independent pharmacies. Our aim is to develop a range of quality products for the pharmacies which meet the patient needs,”
Ritu Bhardwaj, Senior Product Manager, Alvita UK
ALLIANCE HEALTHCARE HAS A PROUD HISTORY IN PHARMACY AND HEALTHCARE IN THE UK, DATING BACK TO THE 1930’S, WHEN ITS FOUNDER, ERNEST SKUES, SET UP UNICHEM – A LONDON-BASED COOPERATIVE, FINANCED AND MANAGED BY LOCAL INDEPENDENT PHARMACISTS
says Ritu Bhardwaj, Senior Product Manager for Alvita UK. “Because we can offer our products, like our incontinence range in singles, and have twice-daily delivery through Alliance Healthcare, we offer pharmacists a high-quality brand they can trust at a competitive price, backed by reliable customer service support.”
“As a member of Walgreens Boots Alliance, we take quality very seriously. Alvita works with manufacturers across the world to bring value to our customers, and their patients, without compromise on performance and quality. We are proud of what we have achieved so far in the UK, and will continue to work with pharmacists to develop the range further.”
“Alvita aims to be the fi rst choice brand for pharmacists looking for patient care products they can be confi dent in and unreservedly recommend to their most cost- conscious customers,” Mrs Bhardwaj says.
In Scotland pharmacy is at the heart of local communities and plays a key role in helping patients treat and manage their health, personal care and wellbeing. More often than not, the community pharmacist is the fi rst point of call for the vast majority of the public for a wide range of conditions and minor ailments.
Alvita is perfectly positioned to assist pharmacists and their teams in helping these customers choose the right product. Their suppliers are selected for both their quality and
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