Focus-Ad
Page 47 The advertising myth
It would not be unreasonable to assume that as a property comes onto the market, the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in.
However, this approach is somewhat simplistic! We take a much more strategic and proactive approach to handling new buyer enquiries.
There is a fallacy surrounding adverts, in that many people think that a property sells as a direct result of the publication of its corresponding advertisement.
This is simply not true in most cases. In fact, the overwhelming majority of buyers who enquire about a specific property do not go on to buy it, but buy something else instead.
This is because only limited information can be conveyed in an advertisement, such as price, location, accommodation and condition. Yet the decision to buy is usually much more complex, and is something that cannot adequately be assimilated until the property is actually visited.
So whilst it is important to choose an agent that advertises extensively (for example, we feature our clients’ properties on a number of International portals including
Rightmove.co.uk,
Zoopla.com, Kyero, etc.), it is more important to choose an agent who knows what to do with an enquiry than simply putting the buyer on a mailing list!
A good agent will use good ads to attract buyers, and then use their skill, training and judgement to help the buyer identify the right property - which in all probability will not turn out to be the one about which they enquired.
This effective method is one of the reasons why we enjoy such an excellent ratio of new applicants to sales agreed, which is of course to our clients’ substantial advantage.
Chris McMenemy, Sales Director,
Blu Property Group
Why not join them? Please feel free to call 966 940 094 now to arrange a confidential appraisal, so that we might provide you with highly relevant strategic marketing proposal. Contact us on
info@blupropertygroup.com or call us on 966 940 094.
FF Focus on Property Services
The team at Blu Property Group
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60