SHOWS ROUNDUP
the 20th Exhibition which promises to be the biggest, brightest and best ever held to date. Features such as the new product zone and second seminar arena look set to return and complement the expected one hundred plus exhibitors. However one thing that won’t return is the SPATEX logo, as in recognition of the UK’s most established pool and spa show turning 20 next year, the annual exhibition has set about refreshing its brand image. Working closely with ASP, an award winning design agency based in London, a full and detailed review was undertaken. “The SPATEX logo and general image has remained the same for a while now,” explains Organiser, Michele Bridle. “With the Show moving venues to Coventry’s Ricoh Arena and becoming broader in its wet leisure appeal we feel our milestone 20th anniversary is an excellent opportunity to present a bright new image to our customers. “We have an extensive international and domestic audience and this rebranding better conveys our leading UK status. We are convinced the investment will deliver even greater numbers of exhibitors and visitors.” In an attempt to further appeal to the important international audience, a new multi-lingual SPATEX website will also be launching shortly too. With an anniversary to celebrate, expect further announcements over the coming weeks of a number of additions and enhancements to the 2016 SPATEX offering.
NEW LOOK AQUANALE WILL BENEFIT FROM MODERN HALLS IN COLOGNE
The new-look FSB and aquanale 2015 will take place from 27 to 30 October 2015 in Cologne. For the first time, the combined event will take place in the
North Halls (6, 7, 9 and 10) of Koelnmesse across an area of approximately 80,000
square metres. These halls are the newer part of the Cologne exhibition grounds and exhibitors and visitors to both events will benefit from a more modern environment, natural daylight and excellent transport connections.
The amalgamation of the FSB and aquanale swimming pool areas, successfully undertaken in 2013, will be maintained and developed even further in 2015. Another new development is that FSB groups and associations will play a more central role. All of these new features have been warmly welcomed by the participating industries with almost all the major industry brands deciding to participate six months in advance of the show, with many of them taking bigger stand areas than at previous editions. The changes have been welcomed by visitors too with positive numbers registering for the event. aquanale make a visit to the trade fair a relaxing experience and the new hall layout concept, introduced in 2013, proved to be a real success and will continue. The six attractive theme worlds marked by pictograms and featuring different colours gave structure to the wide range of products and services on offer and together, combine the innovative strengths of each market sector. These worlds act as a guidance system to help the trade fair visitors find their way around.
aquanale always offers opportunities galore for making contacts, discovering innovations, comparing offers and ultimately doing business, but as the event is biennial, this opportunity only exists every other year. For 2015, a new innovation being introduced is called Matchmaking365, a communication platform service from Koelnmesse which allows visitors to simply and automatically direct questions or request product information, prices etc to all aquanale exhibitors at any time. The service is free of charge and could also help those with limited time while the actual event is on too.
WHAT’S ON – AT A GLANCE
22 – 24 November UK POOL & SPA EXPO NEC, Birmingham, UK Tel: +44 (0)1483 420229 Email:
info@neweventsltd.com www.ukpoolspa-expo.co.uk
DECEMBER 2 – 3 December CANADIAN POOL & SPA EXPO Toronto Congress Centre, Toronto, Canada Tel: +1 877 743 1393 Email:
mette@rogers.com Web:
www.poolandspaexpo.ca
5 – 13 December SALON PISCINE & SPA Paris, France Tel: +33 (0)1 47 56 64 65 Email:
piscine@reedexpo.fr Web:
www.salonpiscineparis.com
JANUARY 2016 26 – 28 January THE POOL & SPA SHOW Atlantic City, New Jersey, USA Tel: +1 609 689 9111 Email:
pmccormick@nespapool.org Web:
www.thepoolspashow.com
FEBRUARY 2016 31 January – 2 February SPATEX 2015 Ricoh Arena, Coventry, UK Tel: +44 (0) 1264 358558 Email:
info@spatex.co.uk Web:
www.spatex.co.uk
2 – 5 February AQUATHERM MOSCOW Crocus Expo, Moscow, Russia Tel: 020 8910 7199 Email:
rossella.giaquinto@
reedexpo.co.uk Web:
www.aquatherm-moscow.ru
www.swimmingpoolnews.co.uk
SPN June 2015 79
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