ENTRY-LEVEL HOT TUBS
Hot Tubs On A Budget
Passion Spas has worked hard to develop a
complete line of beautiful, quality hot tubs that cover the entire spa market – including entry-level spas
With a lot of recent mainstream publicity combined with a slight easing on the finances of many UK families, it’s no wonder there’s been a lot of activity around entry level hot tubs lately. Manufacturers and distributors have been quick to acknowledge it too. So with the choice of models on offer for under £5,000 now wider than ever, this issue, we take a closer look at budget end of the hot tub market
By Jon Wadeson
combination that’s hard to beat. For hot tubs, that’s been the case recently and when you add in an easing of the pressures on many a family budget in the UK, then you have the perfect ingredients to make sales. Well almost. Of course, what you also need is the right products to sell and a range of them at various price points to make the most of a broader range of potential customers and their ever widening range of budgets and aspirations. The entry-level end of the market can often get overlooked and can be perceived as hard work. Satisfying consumers who want the maximum value from their hard earned money can be tricky and often, high volumes of sales are needed to make it worthwhile, but with more people seriously viewing hot tubs and spas as attainable products instead of luxury items that they believed were out of reach financially, it’s an area of the market that shouldn’t be underestimated. As with the wider hot tub market, the entry-level market is one which is becoming increasingly competitive and with various
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ainstream media is great for reaching the mass consumer market and when it includes a positive story, well, it’s a
options we take a look at just some of the options that are on offer in 2015.
PLASTICA’S PURESPA ENJOYS A GREAT START TO THE SEASON Fine weather has kick-started inflatable spa sales earlier than in previous years, so for Plastica, who supply the Intex PureSpa, it’s been a great start to the spa season. The PureSpa is an entry level spa that offers superb fun and relaxation for all the family without breaking the bank. Unlike larger spas the PureSpa is supplied in a box that comfortably fits into an average size family car. Simple to install,
that offers superb fun and relaxation for all the family without breaking the bank
and highly energy efficient, typically the PureSpa takes 30 minutes to install and less than 24 hours to heat the water to 39°C. Once installed, a PureSpa provides relaxation at the touch of a button. The easy-to-use control panel activates the high performance bubble jets surrounding the interior of the spa for a refreshing massage. The heating system adjusts to fit personal temperature preferences allowing a stress free spa experience. PureSpa provides simple maintenance with easy-to-replace filter cartridges for lasting enjoyment for up to four people and operates from a 13amp electrical supply, so no costly installation is required. Over the past few months Plastica have continued to develop their PureSpa official dealer network. Dealers receive preferential discounting on a range of models that are exclusive to Plastica and the company’s philosophy remains unchanged
Plastica’s PureSpa is an entry level spa
SPN June 2015 51
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