Feature
Mid West Displays make good use of Champions smart window.
This Vis com design is contemporary and quietly elegant.
VIS COM
For agents who deal predominately in the top end of the market, the properties aren’t just a home they are also seen as a commodity for the client’s portfolio and the agent needs to create an environment where his clients will feel comfortable, but also feels professional in every way. Vis com created a traditional study
environment with a contemporary twist using high tech LED window displays and large A1 LED properties set into the wall cladding which displays the properties to their best eff ect.
MID WEST DISPLAYS A mega budget for a high quality agency needs a unique display system for its properties. Mid West Displays makes its Light Panels in-house so is able to customise products to suit the client; company logo or name engravings, colour matching and many diff erent sizes and Mid West Displays latest ranges of displays
include the LED Rotating Light Panel. These rotate just like the old version, but the property details are illuminated using LED Light Panels. This all singing all dancing display will even attract the attention of the
“A well designed offi ce enables you to take ownership of the space and attract new business.” David Stevens me&c
TOP TIPS FROM THE PROFESSIONALS
“Get a professional design before starting out on the project. Make sure you have realistic lead times as specialist manufactured items need time to be made especially if they are custom designed just for you.” Janice Fairfi eld, Fairfi eld Displays. “Know your market and
clients’ expectations and use professional designers. It costs as much to refurbish premises that look ordinary as it would do to achieve fl air and imagination through good design. The devil is always in the detail. Any residential interior designer will tell you it’s the smallest of
detail that matters most – not seemingly important in isolation but when all the small details come together the whole becomes special.” Mike Simons, MPL. “The fi rst impression is
exceptionally important. The signage can be a 24 hour advert with the right illumination and the branding is recognition for all the hard work/expense that has been done from the For Sale board through to the newspaper adverts.” Gary Gosney, Kremer Signs. “Serious attention needs to be paid to the visual impact and usability of the space and to the offi ce infrastructure: electrics; IT;
34 ● October 2012 ● TheNegotiator
heating and lighting to ensure that it is adaptable to account for the future of the business. All too often the electrics and IT installations have to be stripped out during refurbishments because the previous installation has been ill conceived.” Jon Edwards Excite Interiors. “A well designed offi ce enables you to take ownership of the space and for it to attract new business. Too much is put off for next year and particularly in the agency market we fi nd sorry looking offi ces that don’t attract potential clients.” David Stevens, me&c.
most unobservant shopper! The display turns through 180 degrees before resting, to allow customers to view the display. The agent is able to display double the number of property details. Rotating Light Panels are powered by a 12 volt transformer that is economical to run and can be left on all the time.
ALBION DESIGN Maide of Chelsea’s offi ce serves one of London’s most desirable residential neighbourhoods. First impressions are vitally important so Albion Design and Fabrication created a window display that would make the ultimate impact be informative, welcoming and encourage customer reaction and infl uence choice. Unlike externally lit arrangement using
dichroic lamps, each ultra slim Vitrine Media pocket has its own integral source of light and all of this is used to project the image as well as create the halo. Vitrine Media’s (France’s leading brand of
LED illuminated poster display pockets) patented track mounting system is used to maximum advantage. This unique extensible system enables combinations of cable drops in each window to be supplied from the same single power supply. As a result, installation is simplifi ed and cost minimised. Power consumption is a fraction of that of the externally lit alternative, these pockets provide long life and low maintenance. The result is a stunning window, equally
eff ective throughout the day and into the evening. ●
www.thenegotiator.co.uk
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