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Conference New Directions In Agency
The Negotiator Conference, October 24th The Hilton on Park Lane, London
Conference Programme
SUPPLYING THE NATION’S HOMES: 2013 AND BEYOND Jon Neale, Director of Residential Research at Jones Lang LaSalle, discusses the changing demands of the housing market. Renting for longer, buying later, downsizing, buying to let, the market is a complex jigsaw, how will you fi t the pieces together?
FRANCHISING AND STRATEGIC PARTNERSHIPS Sarah Walker, broadcaster and Director of Designs on Property, hosts our panel which includes: Dominic Agace, Winkworth, Nick Byrne, Waterside Properties and Sussanne Chambers, HomeXperts, who will discuss the benefi ts of the franchise or network model in the property industry, both for new and established agents.
GROWING YOUR BUSINESS: THE LETTINGS OPPORTUNITY A panel discussion including Jane Ingram, Director, Savills and President, ARLA, Lucy Pendleton, Director James Pendleton In this highly competitive market multiple income streams and effi cient operations are vital. Do you provide the right services that will keep your clients coming back? More sales agents off er lettings now – is it a good idea? Our panel discusses the challenges they face.
SOCIAL MEDIA: SOUNDBITE OF OUR TIMES OR ROCKET TO GLOBAL SUCCESS? Tracy Falke
Is social media delivering your dreams or are you still waiting to get on board? The social media playing fi eld is changing every week, so if you aren’t keeping up, you may be missing out... but what is important and what is not? Tracy has the latest statistics and news on this business phenomena, so this is an unmissable session.
BANG THAT GAVEL AND ADD INCOME Auctions are becoming very popular for the sale and purchase of property, how can you get involved – and make money – in this exciting fi eld? Our panel, hosted by David Sandeman, Managing Director, Estates Information Group, discusses the options with Guy Charrison, President, NAVA, Roger Lake, Managing Director, Auction House, Toby Limbrick, Managing Director, Network Auctions and Jamie Cook, Director, i-am Sold, who all off er diff erent auction partnerships.
YOUR BRAND: YOUR BUSINESS Giles Redmayne, Business Director at Purpose, a leading brand consultancy. It’s not just about a colour scheme and a fancy logo. Your brand is quite simply, your reputation. Your brand is what people associate with your business and it’s what sets you apart from your competitors. Done properly it is hugely powerful and valuable to all areas of a business – done poorly, it is just a kit-of-parts to help produce marketing materials.
MASTER OF ALL YOU SURVEY? Ian Laverty, Director, Intelligent Mobile The only people who can tell you whether your business off ering meets the customer’s needs are… the customers. So how do you fi nd out? What do you do with the answers? Ian has a hundred tips and some serious guidance.
WE HAVE A WEBSITE. NOW, WHAT DO WE PUT ON IT? Kate Faulkner and Sarah Walker discuss how to eff ectively engage with the media and consumers – across all communication platforms – to become known as your local property expert. Kate and Sarah show you how to create and communicate quality content for journalists and consumers in a time-effi cient way, to achieve your marketing objectives.
When 24 October 2012
Where: London Hilton on Park Lane.
Cost: £130+VAT (or £275 including Awards ticket).
For more info go to:
www.thenegotiator.co.uk
www.thenegotiator.co.uk TheNegotiator ● October 2012 ● 13
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