CONTENTS JUNE 2011 39


6 NEWSbeat Beating all other information sources for property professionals,


this is the real news.


Can your clients find their way around a bungalow?


8 PROPERTYdrum National Conference PROPERTYdrum readers have said, bring us a National Conference for residential property professionals, So we are. Keynote speaker is Michael Portillo, plus heavyweight residential property speakers. This is the networking opportunity of the year – you have to be there if you want to be the best.


10 PROPERTYdrum Social Media


Marketing Conference – 15 June (soon!) Using social media is simple, straightforward and can be hugely profitable. Honestly, but you have to know how to use it and you need to know now. Last chance to book! It’s on 15 June 2011.


14 Exclusive interview: Peter Bolton King The NAEA and ARLA have been lined up for some flack over the


26


The votes were cast, what of the effects on property?


66 Are these tomorrow’s professionals? RESIDENTIALsales


39 Floorplans: a new dimension – 3D Not so much brand new but rapidly becoming mainstream.


PROPERTYdrum has the lowdown on why you need them where you get them and, even better, how you can profit from them.


45 High street fashion We haven’t yet got celebrity estate agents (it can only be a matter


of time) but we do have some very fashion conscious glitterati out there. Are you a dedicated follower? Or a leader?


Sophisticated and


innovative? No, not you, your software.


4 JUNE 2011 PROPERTYdrum 17


last year or so, this month we give Peter Bolton King and Ian Potter the ‘right to reply’.


17 Innovations in residential software Sophistication, integration and automation are the name of the


COVER FEATURE game. It’s an ever changing desktop in the software world.


26 The impact of the 2011 local elections OK, so it wasn’t as exciting as last year’s General Election, but the long term effects could be challenging.


29 Come on, get Appy! If you’re ’appy and you know it... well maybe not, but there’s no


doubt Apps are having an effect on certain agents’ businesses...


36 HIPs – don’t look back in anger! It’s almost a year since Eric and Grant buried the HIP, so looking back, was it all bad or should we salvage the good points and go forth and multiply sales?


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