BANG THE DRUM
Welcome to T
he Darling Buds of May... where were they? Here’s June and it’s not as sunny as we’d like; the calendar seems to be slipping, Winter went on too long, Spring was too late and the traditional, annual property market high seems to be slipping (with a few exceptions) on a very long piece of ice.
‘When will the recovery begin?’ is the question, but nobody seems able, or willing, to say.
So what do we do? We keep calm and carry on, seems to be the answer. Yes, the industry has contracted. To be sure, we have lost many agencies, but for those still
surviving and driving their businesses, there is opportunity, excitement and new tools to reach audiences that you didn’t even know were there. PROPERTYdrum this month has the latest news on software, on floorplans, on agency
design trends and on Apps for agents. There’s a lot going on! To be ahead of the game you have to use all the tools in the box so we scour the market for
There is excitement, opportunity and new tools to reach audiences that you didn’t know were there.
anything that can build business; be it add-ons for your clients that don’t cost the earth, or skills and tricks to make your firm stand out, but, being sensible, trends are all very well – business is the name of the game and there’s no denying that the property world has never been more difficult. The most forceful trend across the world
though, is in communication and while some folk have embraced the new lines provided by social media – LinkedIn,
Twitter, Facebook, YouTube etc, many are doing are good impression of an ostrich. Join us for our Social Media Marketing for property professionals to be held on 15 June,
it will open a whole new world to your business. Would you like to telll me what you’d like to read about? Email me today:
sheila@propertydrum.com
Sheila Manchester
Highly Commended Property Trade Magazine of the Year
PROPERTYdrum JUNE 2011 3
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