MARKETING
COMMISSION YOUR OWN APP! Property Logic supplies Apps to the Guild of Professional Estate Agents and major agencies like Fine & Country. There are numerous benefits, says Ben Oram, “These Apps support all media types including property videos and have a fully customisable “More info” section. There is also a “Get my location” option, which is a key feature, they are great news for agents; they offer people a quick and easy way to view properties, arrange viewings and find out about the agent on the move.” Supplying an App can take just 10-14
days and Property Logic keep the costs down to £299 set up plus £28 monthly fee. Will Lownsborough of Vizzi Apps says
the benefits of Apps for agents are huge, “ These are tools that really strengthen the agent’s brand. They are great to show vendors/landlords on valuations and to potential tenants/purchasors. Showing properties on your own App rather than on a portal keeps customers focused on your agency’s stock not others.” Vizzi’s clients include Blundells, Hunters and Atkinson
Keene. “Our iPad apps have user controllable advertising space. We will soon introduce augmented reality for all our Apps but we already have all the standard social media integration, GPS, directions and mapping, floor plans, EPCs, etc. and search by GPS, postcode or town.” Method and Class make Apps for estate
agents under their brand name of Estate Agent Apps. Clients include Russell and Butler, PS Lettings and Ella Homes. Their Apps are charged at a flat rate of
£850 + VAT for the standard version for iPhone, the costs can rise for additional services like GPS location and can reach £2000 + for bespoke functionality. Lead time is 14 days, dependent on the client! The charge is a one off without recurring fees. They also supply Android and iPad Apps. Lewis North says, “Our aim was to produce an App that was affordable and allowed the independent firms to compete with the large national firms, without having to fund the full development of the App. We have achieved this aim and are confident to offer it to a wider audience.”
A word of warning though from Hugh
McClean of PropertyPro: “The only way an App will work to an agent’s advantage is if it is promoted strongly. A good example is how Benham & Reeves market their app, supplied by PropertyPro. This includes a banner on their website
b-r.co.uk, all outgoing emails referencing the app and full incorporation into client presentations. The result, more downloads, increased website traffic and added awareness that they are a forward looking agency. “Look out for ongoing monthly fees,
download and use an existing App to ensure that it works fully – if you don’t do this all the promotional work can be undone.”
Method & Class:
www.estateagentsapp.com PropertyPro:
www.propertypro.co.uk Property Logic:
www.propertylogic.net Property Jungle:
www.thepropertyjungle.com Vizzi:
www.vizziapps.co.uk
Add your own opinions online at:
www.propertydrum.com/articles/agentapps
– your answer The easiest and most cost
effective way to create detailed inventory reports utilising the power of the iPhone and iPad. Creates Inventories, Checkins, Mid-term Inspections and Checkouts – effortlessly
Download iPhone Appstore Up and running in minutes Uses pre prepared templates to reduce report production time Save time on report production Produces high quality professional report Digital signatures direct onto iPhone embedded into the finished report
Reports instantly available online as a downloadable PDF Fully customisable to match all your existing forms In use already in major High Street letting agents Branded finished reports
iPhone inventory software 0845 680 7976
www.mobileinventory.co.uk 32 JUNE 2011 PROPERTYdrum GL FIN 11May Mi
Q_AD.indd 1 18/4/11 13:54:35
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