CONFERENCE
AGENDA FOR THE DAY
9.00am Registration, coffee and networking 9.30am Conference opens Social Media: A Revolution In Lead Generation Tracy Falke, Director of Social and Search, Powershift Media Ltd An overview of what Social Media is and the impact it is having on marketing estate agencies, reaching clients, generating new leads and building business. We’ll translate the jargon and
break down the barriers. By the end of this session, you’ll have a real understanding of the benefi ts and a compelling case for implementing social media in your business. 10.15am Getting Your Website Right Chris Haines, Evolvin Your website is your online home and is the hub of your social strategy. In this session, we’ll show you how to make your sure that your website is fully optimized to work with your social media marketing.
10.45am Coffee 11.15am Dive Right In! How to fully embrace social media for your property business Tracy Falke, Director of Social and Search, Powershift Media It’s not a question of if, or when – it is NOW! In this session, we’ll show you that now is the right time to link social media to your key business objectives. We’ll help you plan your social strategy to make sure you start it properly and achieve your goals. 11.45pm The Big Four An overview of your new marketing channels Nicola Hicks, Community Manager, Powershift Media You’ve all heard of them: Facebook, Twitter, YouTube and LinkedIn, to name but a few. But each platform has it’s own identity, caters to
different audiences and offers different benefi ts for you as a marketer. In this session, we’ll take you through the Big Four social platforms and give you practical knowledge, tips and insight on when to use them, how to use them and what can go wrong. 12.30pm Social Content Strategies For The Property Industry “Content is king” they say, but what should you write about? Nigel Lewis, Head of Content,
Findaproperty.com It’s the heart of social media success. Nigel Lewis knows more than most about content and he will talk us through what makes really good content in the property world, how to fi nd your own brand’s tone of voice and create compelling content. If you don’t have time to constantly create content, make videos or blog, we’ll also explain how in just 15 minutes a day, you can get your brand out there and be a content king, or queen!
IS YOUR WEBSITE RIGHT? TAKE A FREE ‘HEALTH CHECK’
Is your website at the top of the search page when people search for property in your area? It should be and this Conference will help you get there. All delegates will be offered a free ‘website healthcheck’ by our panel of experts. It will help ensure that your site is ready for your social media marketing campaign.
1.15pm Lunch and networking 2.15pm Find Your Communities, Reaching your potential customers online Speaker TBC Relevance is key to building long term, meaningful relationships online, so pumping out generic ramblings isn’t going to work! In this session, we’ll look at the tools you’ll need to fi nd out where your potential customers are congregating online. We’ll discuss the best ways to engage with them, how to start the right conversa- tions and prepare for if something goes wrong. 2.45pm Measuring Social Media Success Against Business Goals
Primelocation.com The key to all marketing campaigns is to measure and iterate. But how do you quantify these new interactions of ‘liking’ or ‘sharing’? We’ll explain how it all works, how they relate to your business and how you can usefully measure how well you are doing. 3.15pm Afternoon tea and networking 3.45pm Getting Googled. Moving to the top of the search page – SEO and social media Speaker Chris Haines, Evolvin In a competitive market, you need to be highly visible on Google. Your company name should defi nitely ‘own the search page’. In this session, we’ll give you really useful take-away tips on what you should be doing to ensure people see what you want them to when they ‘Google’ you and why social media is a key part of Search Engine Optimisation (SEO). 4.15pm Social Media Success Stories Panel discussion with agents who already make social media work for them
What do you need to know to be a social media success story? Tracy Falke discusses practical successes and the pitfalls to avoid with our panel of social superstars including Kevin
Hollinrake, Managing Director of Hunters Estate Agents (pictured left), Richard Palfreeman, Managing Director of Northfi elds Estate Agents (above right) and technical whiz, Chris Haines of Evolvin. 4.45pm Networking and drinks to close at 5.30pm
Tickets for the event are £130 + VAT. Book now as places are limited! For more details and to book your place, log on to:
www.propertydrum.com/categories/conference Group discounts are available. For details call 01372 742875
PROPERTYdrum JUNE 2011 11
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