ADVERTISEMENT Feature Aspasia Cloud Informational Series – No.14 The business case for Aspasia Cloud


ESTATE AND LETTINGS agents are first and foremost businesses whose raison d’être is to make money for their owners, the shareholders. Of course in reality this leads to more esoteric stated goals like ‘customer satisfaction’ or ‘the pursuit of excellence’ or ‘the welfare of our staff’ but however you wish to dress it up, nearly all businesses have a main single purpose – to create profit. With this in mind, this month’s article


attempts to explain how Aspasia Cloud is designed to optimise those elements of a business that lead to increased and ongoing profitability. To achieve this everything needs to be thought through deeply and considered in the context of the current and future changing environment and it is these structural adjustments that have given rise to the relatively long gestation period of our new software. In order to achieve this we consider the three main areas of any business: sales, costs and ongoing sustainability and within each area a summary of how Aspasia Cloud can make a big difference to your prosperity.


SaleS


Customers are the lifeblood of any business – we need to attract them in the first place and keep them happy thereafter. In order to do this we need to offer them a service they perceive to be better than our competitors and having got them on board we then need to provide the service they require to the highest level we can. Marketing is normally the precursor to making


a sale and so Aspasia Cloud provides a catalogue of facilities to choose from comprising of enhanced versions of those already available in current software solutions supplemented by many innovations resulting from the use of new technology and our integration with Google Apps. More detail on these innovations can be found on our web site, www.aspasia.net. Keeping customers happy is a process that


involves a combination of providing a service that either meets or ideally exceeds customers expectations. Aspasia Cloud assists this process by offering the facility for optional innovative flexible charging mechanisms that are supported by opportunities for customers to interact with


commonly found and expensive traditional software and hardware solutions. Add to this the flexibility of being able to conduct your business from any Internet connected device anywhere in the world at any time of day or night and you can look forward to very real improvements in business efficiencies with the ensuing resultant cost savings.


SuStainability Investing in the right software solution is a big


the software themselves at a time and place to suit their own personal requirements. This is supplemented by an array of configurable automated email communications that endorse the role of effective communications in the pursuit of excellent customer relations. And most of this can happen without an agent needing to do anything at all – a real advancement to help overcome the often quoted sentiment that agents don’t actually do much to justify their fees.


CoStS Agency overheads are significantly influenced


by staff and in many cases by IT infrastructure and support costs, both of which can be radically reduced by means of the automation and cloud computing facilities inherent in our new software. Although most organisations are unlikely to immediately and radically change how they operate in the short term we genuinely believe that Aspasia Cloud has the potential to reduce staff costs by more than 50 per cent particularly in the field of lettings and property management which lends itself to much higher levels of automation and customer/supplier online integration. These are very significant savings that have the potential to transform the profitability of a business. More easily visualised savings result from the


transformation of a high cost desktop and client server IT infrastructure into a low cost easily maintained and more flexible cloud computing architecture which is the main reason that more than three million businesses worldwide have already migrated to Google Apps from more


Aspasia Cloud is the first fully integrated cloud technology software solution for agents involved with residential sales, lettings and property management. This informational series has been designed to explain how the software differs from other solutions and what that means for agents who use it.


For further information and to read previous articles in the series, please go to www.aspasia.net.


PROPERTYdrum JUNE 2011 23


decision not least because of the complications and expense of changing direction later down the line and the larger you grow the more difficult and costly this becomes. For this reason, owners of successful businesses will normally try to look beyond immediate considerations and select a product that has all the hallmarks of longevity in the context of a constantly changing environment. There is no doubt that the Internet is transforming the world around us and this in turn has resulted in a new ‘disruptive’ technology, namely cloud computing. There is now a substantive shift away from desktop and client server computing and this change has been bubbling away under the surface for a few years but is now gaining significant momentum and critical mass. There is strong support for the notion that for


all but a very few specialisations (graphic artists, etc) most of us will soon have all our computing power contained within our smart phone, our data and applications in ‘the Cloud’ and a dumb docking station for use at home, work or anywhere else where we need the benefit of a keyboard, mouse and larger display. Whether one supports this view or not it is very clear that we will all soon be employing the combination of a wide range of computing devices such as phones, smart phones, tablets, laptops and desktops and our software needs to function in various forms on all of them. If it doesn’t you stand the risk of growing isolation as the world and your customers change around you and sooner or later your business will need to adapt and change to survive. This is why we believe Aspasia Cloud is so different in that it will let you operate as you do today and gradually integrate with the future – the choice is yours.


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