SPORTS TECHNOLOGY
IBM's predictive analytics has been used in both tennis and rugby (right) and offers fans real-time statistics
coaches the chance to observe, assess and manipulate data to adjust training regimes.
Track and improve These sensors are among an ever- increasing array of products able to gather data with the aim of improving performance – whether they are wearable on the wrist, wrapped around an arm, embedded in a shirt or placed in running shoes, or in the above cases, a hockey stick or golf club. The field is growing at such a rate that
many technology giants are taking a real interest. Both Apple and Samsung have unveiled activity and fitness tracking platforms, which would be available to customers of all levels of ability and aim to bring a range of information together into one space to create a complete profile of a user’s health and fitness. Apple’s Healthkit tracker comes with
a user-facing app called Health, and will feature a number of high- profile collaborations with companies such as Nike. It is also working with renowned US health provider Mayo Clinic to
integrate medical information via
Samsung's Simband has been heralded as "the future of
wellness metrics" 78
With HealthKit, you can now get a single, comprehensive picture of your health situation
the new platform, which will be part of its new operating system iOS 8 for both iPhones and iPads. “Developers have created a vast array
of healthcare devices and accompanying applications – everything from monitoring your activity level, to your heart rate, to your weight, as well as chronic medical conditions like high blood pressure and diabetes,” said Craig Federighi, Apple's senior vice president of software engineering in June 2014. “But up until now the information gathered by those applications lives in silos. So far you haven't been able to get a single, comprehensive picture of your health situation.
Sports Management Handbook 2014-2015 "But now you can. HealthKit provides
a single place that applications can contribute to a composite profile of your activity and health.” Samsung has unveiled a prototype
wristband, Simband, and the technology platform Sami (Samsung Architecture Multimedia Interactions). Simband will likely feature wi-fi and Bluetooth connectivity, while Sami would serve as a cloud-based system to store all of the collected information. Using a number of digital display systems, Sami would then be able to present its user with a number of different readings related to their health and fitness.
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