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COMPANY PROFILE Wattbike Ltd


Vermont House, Nottingham South and Wilford Industrial Estate, Nottingham, Nottinghamshire, NG11 7HQ, UK


Tel: +44 (0)115 945 5450 Email: info@wattbike.com Web: www.wattbike.com Twitter: @wattbike Facebook: facebook.com/wattbike


Richard Baker, Commercial Director


Company background The then head of performance at British Cycling, Peter Keen – who was cyclist Chris Boardman’s coach at the time – wanted to create a new type of training bike that was unlike anything else on the market. The team at Wattbike had already built


a conceptual idea of what this could look like and then began to consult with Peter to develop the end result. It took eight years to perfect the product, launching Wattbike in the autumn of 2008. Keen had wanted an indoor bike that could test his top cyclists and also find the next generation of talent (cyclists Laura Trott and Lizzie Armistead were both talent ID-ed on Wattbike), but it soon became apparent that the Wattbike had a much broader appeal.


What’s so unique about the Wattbike? Unlike most indoor bikes the Wattbike has a chain, chainring and sprocket just like a normal cycle enabling it to freewheel and match the experience of riding outdoors. Part of the resistance is magnetic, but most of it comes from a wind turbine at the front of the bike, which is the smoothest way of applying force to the rider, and it’s calibrated exactly as it would be to a rider


www.sportshandbook.com A number of sports have adopted the Wattbike


on the open road. It also offers a Polar View, which is able to track the force of the left leg and right leg and evaluate how efficient and effective your pedalling is.


Which sports use the Wattbike? It would be easier to list the sports not using the Wattbike these days. Obviously cycling took the Wattbike on early but this quickly spread to rowing, football, rugby union, rugby league, track and field, cricket and sailing. We’ve now got four Formula 1 drivers using the Wattbike. All of this is happening on a global basis too, from British Cycling to Cycling Australia, Manchester United to Hawthorn AFC, England Rugby and the All Blacks through to British Sailing and the Russian Ski and Snowboarding Team. We get really


excited when we see organisations such as the English Institute of Sport and the Australian Institute of Sport conducting research using the Wattbike as it validates so much of our work around ensuring the Wattbike is the most accurate indoor bike available today.


How are sports making best use of it? The accuracy of measurement is key for sports at elite level. Providing accurate data which is comparable from one session or season to the next enables coaches to monitor progression on an individual or team basis. Because the Wattbike measures power so accurately, and doesn’t just depend on heart rate, it can more effectively calculate the best training zone so you get the most efficient and effective workout possible. In April, Wattbike’s advanced technology was recognised at the Sports Technology Awards, where it won the award for Best Training Product and was praised for its performance indicators, real time feedback and realistic styling. We were delighted to be recognised in this way, but it’s also important to point out that while Wattbike is a highly scientific training tool, it’s also a very intuitive machine that, quite simply, is great fun to ride.


Sports Management Handbook 2014-2015 107


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