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COMPANY PROFILE Escape Fitness The Office Village, Cygnet Park, Hampton, Peterborough, Cambridgeshire, PE7 8FD, UK


Tel: 01733 313535 Email: sales@escapefitness.com Blog: www.escapefitness.com/blog Web: www.escapefitness.com Twitter: @escapefitness Linkedin: www.linkedin.com/company/escapefitness Facebook: www.facebook.com/escapefitness


Matthew Januszek, customer solutions director


Background briefing Since starting 15 years ago, Escape Fitness has built a reputation for product innovation, quality and design and through great partnerships, has managed to grow and compete in very challenging markets. Escape Fitness has been invited to work with more than 1,000 businesses from 54 countries across the globe. These comprise small start-ups to major


multi-nationals requiring membership engagement and business growth strate- gies. Some have gone on to become major players in our industry.


Main products and services Escape Fitness is a leading expert in functional fitness solutions – designing, equipping, installing and educating. Frustrated with the low quality and durability of goods coming out China, Escape Fitness set up a factory becoming the first in the world to get TUV certification for the manufacture of free-weights from China. By delivering not just the product, but also the know-how, Escape Fitness better prepares clients for success allowing them to provide unique and engaging fitness experiences, thus reducing member attrition.


www.sportshandbook.com Escape is seen as the specialist in providing functional training solutions


Top clients Escape Fitness’ business has been built on repeat customers and word of mouth. It works with some of the industry’s leading brands and has done consistently since it started. Companies and brands like Fitness First, Virgin Active, Equinox, UFC Gyms, Crunch Fitness, David Lloyd, Jatomi, Reebok Sports Club, The Third Space, Nuffield Health, MAC Fitness, Anytime Fitness among others.


Plans for 2014-15 Having made vast inroads into the USA fitness market during 2014, as well as expanding further into the rest of the world, Escape Fitness plans to continue its global growth. It plans to focus on developing in-


novative products, design and education solutions and continuing to build and develop great partnerships in a very chal- lenging global health and fitness market.


Sports Management Handbook 2014-2015 91


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