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SPORTS TECHNOLOGY


Fan engagement and participation New technologies designed to improve the fan experience cover more than just data analysis, however. Australia- headquartered Wearable Experiments (We:eX) has developed a shirt which enables fans to experience the same sensory sensations as athletes in real-time during games and contests. The Alert Shirt receives real-time


sports data transmitted via a Bluetooth smartphone app to a set of electronics embedded within the jersey. It then converts this data into powerful sensations that simulate live sports action, allowing fans to gain a sensual experience based on what is happening to sportspeople during an event. “Wearable technology must be


intuitive and seamless within our daily lives, enhancing our life experience while connecting us to other people and the world," says Billie Whitehouse, designer and director at We:eX. Our new product is a major first step in the right direction.


The Alert Shirt has been designed to give fans a "sensual experience"


Alert Shirt is about connecting humans across vast distances and bringing the emotions, frustrations and joys of the active game to life in a way that we've never been able to experience." The shirt could, for an example, feature


the latest sensation that professional footballers are experiencing – an in-game “micro massage”. In manufacturing shirts for Italy’s national team to wear at the 2014 World Cup, Puma added micro-massage taping laced into the fabric to “provide players with a faster, more effective energy supply to the active muscles”. It is another example, though, of a technology that could easily filter down to the general consumer market. Elsewhere, apps provide an ideal


Zepp's 3D Baseball Swing Analyzer can also be used to analyse and improve golf swings


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platform for sports teams to engage with their fans because they are easy to use, are mobile and have a vast potential user database. One obvious method of using an app is to enhance fans’ social experience during game play. Professional rugby club Newcastle Falcons has done just that by partnering with local technology company


Sports Management Handbook 2014-2015


Spontly, producing an app that enables fans to take photos and post commentary during a match which will be instantly available online. A major stumbling block for such


apps though is stadium connectivity. To get round this, Spontly says it uses compression techniques and an outbox function that stores and then sends the posts in the background as and when there is a connection, therefore relying more on 3G than a wi-fi connection. US company Experience has taken the


use of apps a step further. The company will implement technology for Major League Soccer club Sporting Kansas City offering fans the chance to purchase seat upgrades and one-of-a-kind experiences – such as attending player meet and greets at the team’s Sporting Park – from their mobile devices. The technology will be integrated into


the existing Sporting Club Uphoria mobile application for iOS and Android, which offers video highlights and live stats among other features. In addition to the


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