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The 2014 FIFA World Cup in Brazil was the greenest tournament in World Cup history


toward more sustainable practices," Billie Jean King says. "Sports are hugely influental and can play a significant role in causing a 'green' ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day."


BRAZIL 2014 WORLD CUP The organising committee of the Brazil 2014 World Cup (LOC) and FIFA created a strategy to make this year’s competition the greenest ever. The sustainability strategy developed by FIFA and the LOC aimed not only to mitigate the negative impact but also to maximise the positive


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One of the newly-built World Cup stadiums – Estádio Nacional in the capital city of Brasilia – is now rated as one of the world's most sustainable stadia


effects of hosting the FIFA World Cup. Green stadia, waste management, community sport, reducing and offsetting carbon emissions, renewable energy, climate change and capacity development


were some of the key issues addressed. A total of US$20m (15m euro, £13m)


has been be invested by FIFA in the implementation of the strategy. Further support for the sustainability effort has been provided by FIFA’s commercial affiliates and other stakeholders. The strategy builds on the experience gained from environmental and social development programmes at FIFA tournaments since 2005, on international standards such as ISO 26000 and the Global Reporting Initiative and on the development policies of the government of Brazil. The 2014 FIFA World Cup Brazil was the first FIFA World Cup to have a


Sports Management Handbook 2014-2015 73


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