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The venue has been designed as an "open stadium" and will have a max capacity of 75,000


THE STADIUM WILL BOAST 20,000SQ FT OF SOLAR PHOTOVOLTAIC PANELS, OFFSETTING THE ELECTRICITY THAT IS USED DURING 49ERS HOME GAMES


team. The 49ers have secured a 20-year, US$220m (€163m, £128m) stadium naming deal with clothing giant Levi Strauss & Co, which will see the venue called “Levi’s Stadium”. The stadium’s design allows it to cater for wide range of events – from football and motocross to concerts and civic events. To add to its versatility, capacity will be expendable to 75,000 for major events that require a smaller playing field. The stadium is also designed to meet


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FIFA requirements for international-level association football, which will allow the stadium to host international friendly matches and major tournaments. What makes the Levi's stadium special,


however, is the level of environmental sustainability and technology built into it. The venue is currently one of the largest buildings registered with the US Green Building Council and the first stadium that will have both a green roof and solar


panels. It has already been widely touted as the greenest stadium in the US. In total the stadium will boast 20,000sq


ft of solar photovoltaic panels, supplied by local company SunPower. The panels will be used to generate power all year round, offsetting the electricity that is used during the 49ers home games. For the power it needs to buy in from electricity suppliers, the 49ers have signed an agreement with energy giant


Sports Management Handbook 2014-2015 63


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