Tell Funny Stories Schaffer said social media for him is “the place to
showcase the work we’re doing, tell funny stories, show interesting pictures of things that are going on here at the shop. It’s more about being top of mind. That way, when somebody’s in the market for window tint or a remote starter, they will remember that they’ve seen Mobile Edge, and think, ‘They seem like they’re good at it, and they seem like they’re good guys.’” He said most of his store’s social media activities
» Mobile Edge uses Facebook to drum up customer interest by including funny stories and photos, like this vintage Alpine 3015 head unit with the caption, “Who remembers this?”.
7,500 teens with a median age of 16.4 rated Insta- gram their No. 1 choice among social media, topping the list of 30 percent of teens, with Twitter No. 2 at 27 percent and Facebook No. 3 at 23 percent. Face- book has declined from 33 percent among teens ranking it tops just a year ago.
have been on Facebook, because “I haven’t quite fully wrapped my head around how to use Twitter.” Among the Facebook activities at his store was an Elf on the Shelf promotion last holiday season. “We had people post a picture of the most unique place they had placed their elf, and then post that picture and ask their friends to like it, and whoever got the most likes won a system that we gave away. I got some help from a vendor on it. We added a bunch of relevant fans, and created a lot of buzz in the com- munity and our market.”
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