the best stuff for …Storing Product
Edsal UR-364BLK Heavy Duty Steel Industrial Shelving
WWW.EDSAL.COM
Heavy-duty items can be tricky to store. Plastic shelving doesn’t seem to cut it these days. Often what every retailer needs is a sturdy, durable storage unit that takes up half the space. Offering quick and easy storage, Edsal UR-364BLK Heavy Duty Industrial Shelving is 36 inches x 60 inches x 18 inches, black with enamel finish. With a total load of 3,200 pounds and up to 800 pounds on each level, the heavy-duty steel construction of this product allows for maximum weight carrying capacity. The kit allows for a combination of builds and includes 8 double-riveted beams, 8 braces, 8 posts, 4 wood shelves on 1-1/2-inch centers and 4 couplers. The shelves have a nice adjustability so that you can easily fit items of different sizes. A rubber mallet is all you need for easy assembly, which can be done horizontal as a shelving unit or vertical as a workbench. However, the shelves are pressboard and not oil or waterproof.
do this... don’t do that Protecting Your Social Media Ratings … and Your Shop
Trying to please customers enough to earn their undying loyalty is a sticky web, filled with unforeseen traps that even the most savvy retailer can get caught in. It gets even more tricky when social media is involved. Such was the case when 2013 Installer of the Year and owner of King- pin Car & Marine Audio, Jason Kranitz, found out the hard way the difficulty of removing unwanted social media comments. The problem began when a longtime
customer of the shop, who recently had been released from jail, requested that an expired warranty on some blown-out speakers be reinstated. His claim was that the jail time shouldn’t count as part of the warranty time. Kranitz disagreed and informed the man that he couldn’t help. According to Kranitz, the man was insis- tent and visited the shop when Kranitz wasn’t there, verbally berating a female employee with sexist language. When Kranitz learned of this, he called the man the next day and “fired him as a client.” Soon after, the man began leaving neg- ative reviews on Facebook, which could affect the shop’s sales. When Kranitz attempted to remove the reviews, he
12 Mobile Electronics May 2014
learned that Facebook does not remove them under any circumstance. To help you avoid having unwanted
reviews on social media, here are a few dos and don’ts for saving face on the Web.
an algorithm for catching fake reviews, although it sometimes removes legitimate reviews as well. DON’T engage in an open debate with
the reviewer. Of course this is easier said than done, but take it from Kranitz, engag- ing in a tit-for-tat exchange can do more harm than good. Customers viewing the debate will likely be turned off from want- ing to visit your shop due to the chance that this could happen to them. DO reach out to the reviewer pri-
DO remove the review function on
Facebook to prevent further damage. This can be achieved through the settings page by changing the business category to “other.” This also turns off the ability for customers to check in, but it pre- vents unwanted reviews from disgruntled customers, former employees and rival stores looking for an edge. If this happens on other sites like Yelp, report the item, look into the suggestions from Yelp on how to respond, and find out if they can investigate it if it’s fraudulent. Yelp has
vately to try to resolve the issue. In many cases, it could be as simple as a misunderstanding that got out of hand. Offering a solution in exchange for them removing the review might be an option, if the customer is reasonable. DON’T let the reviewer get under your skin. Depending on their objective, it’s safer not to get into a heated exchange with the customer over the phone, just in case that’s what they want. DO respond to outrageous com- ments, as long as it’s done in a professional way with a concisely prepared explanation. Apologize to the readers for the issue and be honest about the background of each instance.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68