EXTREME AUDIO FAST FACTS


EXTREMELY MOTIVATED


Mike Bartells of award-winning Extreme Audio vows that his team will never stop trying to improve themselves and their business


WORDS BY MICHELLE FISHER PICS BY EXTREME AUDIO


You might think Mike Bartells would bask in the triumphs of his shop, Extreme Audio, after winning a major industry award, completing a full garage remodel and revamping the store’s website, but then you don’t know Mike. He constantly points to his staff’s teamwork and expertise, as well as their relationships with customers and colleagues, when discussing accolades like winning Mobile Electronics’ Retailer of the Year award for 2013. He uses the pronoun “we” far more than “I.” He is one humble guy. “The Top 12 this past year was a very impressive group, and we were proud to be


associated with all of them, much less end up as one of the few on top,” he said. This is not the first time Extreme Audio has ranked highly in the ME competition—it had a nominee in the Top 100 Installer category for three consecutive years (2011, 2012 and 2013) and was a 2011 Top 50 Retailer.


WEBSITE: www.extremeaudio.org FEATURED STORE


Extreme Audio, 7451 Sujen Ct., Mechanicsville, Va. 23111. A traditional retail store with approximately 5,400 square feet, including a 3,000-square- foot garage and 2,400 square feet of showroom, stockroom and office space. Two large doors provide access to the garage, which contains five bays with ample room for projects, boats, etc. This is the second location since it opened its doors in 1999.


EMPLOYEES


Mike Bartells, owner/manager, James Roper, sales, Brian Schurg, lead tech- nician, Chris Carter, wiring specialist, Seth Powers, tint specialist, Rodney Hall, mobile technician


TOTAL NUMBER OF EMPLOYEES: 6 me-mag.com 43


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