In Tis Issue Volume 31 // Issue 5 ® Ad Index 14
FEATURES 14 // Web of Deals: Daily Deals for Seasonal Products Prepping for major selling seasons requires so much planning that stress is inevitable. But over the last few years an online tool has emerged to help keep your hair from falling out. Deal-of-the day sites like Groupon offer retailers a marketing option that has proven results, if they can capitalize with the upsale.
18 // Automotive Tech: QNX A war has been brewing in the automotive universe, one that will determine who will have the inside edge on in-car functions like infotainment and telematics. But this war is dependent on how accessible those features are to all parties, including the aftermarket. QNX CAR offers an operating system that will determine the future of in-car technology.
30 // Product Feature: Vehicle Tracking and Security Keeping tabs on your vehicle used to mean just remembering where you parked, but thanks to features like smartphone-enabled tracking and roadside assistance, these products are now a must-buy for security-conscious consumers.
42 // Real World Retail: Extreme Audio With a cool exterior and humble disposition, Mike Bartells has been able to craft his shop, Extreme Audio, into an award-winning, team oriented palace of installs. Find out how the 2013 Retailer of the Year keeps upping the ante with continuous improvement.
On the Cover It took QNX over 20 years to perfect the technol-
ogy that would be known as the “brains of the vehicle”. As this tech giant makes its way to the forefront of the battle for in-car supremacy, it’s even more critical that the aftermarket retailers and manufacturers all take note of changes to maintain a competitive edge.
COVER PHOTO:QNX SOFTWARE SYSTEMS 4 Mobile Electronics May 2014
Accele Electronics .............................................. 2, 3 Camera Source ......................................................53 Compustar ................................................................67 Custom Autosound Mfg., Inc...........................62 DD Audio .................................................................... 13 Design Engineering .............................................62 Directed .....................................................................BC Dual ............................................................................... 21 Fortin ..............................................................................5 InstallerNet, Inc. ....................................................39 Kenwood USA ............................................................9 Kinetik .........................................................................57 Memphis ...................................................................35 METRA ........................................................................41 Mito ..............................................................................33 Panavise Products, Inc. .....................................53 Parrot ..........................................................................65 Samplex, Inc. ...........................................................35 Stillwater ...................................................................63 US Acoustics ...........................................................63 Window Tinting Plus, DrivSafe.......................33
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ARTICLES 24 Industry News 50 From the Experts: Social Media as a Sales Tool 54 Tech Talk: Integrated Design, Part 2 60 Installs
DEPARTMENTS 6 Feedback 7 Peer to Peer 8 Editor’s Forum 10 Q&A 11 Stats 12 The Best Stuff For…/Do This…Don’t Do That 28 External Effects 36 On The Market 64 ICE News & Info 66 A Word From MERA
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