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WORLD NEWS Passion Spa Expands Into US Market


Passion Spas, the largest selling spa brand in Europe has officially launched its expansion into the United States. For its inauguration into the American market, Passion Spas USA displayed its products at the International Pool, Spa and Patio Expo, held at the Mandalay Bay Convention Center in Las Vegas in November last year.


The company is a world leader in the production of high quality, high performance spas and swim spas. Passion Spas offers the largest selection of spas and swim spas in the world, and stocks over one thousand units at its distribution centres in The Netherlands and now in the United States. The company prides itself on building strong relationships with its dealers and provides unparalleled


product support. “We have an exceptional product story that makes our spas very easy for the dealer to sell,” states Dolf Nieland of Passion Spas. “We stock up to 1,000 spas in our European warehouse which allows us to offer very aggressive prices to our dealers. Dealers are very, very successful with Passion Spas all over Europe and we wish to duplicate this success in America.” The company is known for supporting its dealers with exceptional service, fast delivery and a large inventory of parts and support equipment. “We believe the American market is ready for something new,” continues Dolf. “Our high- value, fully-featured spa line brings new and unique European styling and features to the


Rick Mouw (left) with Dolf Nieland


Top view of the seven-person Ecstatic spa


market. Plus, the dealer pricing is unbelievable!” Passion Spas USA is headquartered in Holland, Michigan and is managed by Rick Mouw, Nieland’s partner in the American division. According to Mouw: “We currently have a substantial inventory of spas available, and the response by American dealers thus far has been outstanding.” Adding: “Dealers are finding that they sell more spas because of the quality, styling and features, and can make a minimum of $1,000 more per sale than on comparable models from other manufacturers. That is a huge incentive for dealers to consider taking on Passion Spas!” Mouw also claims that dealers are experiencing far fewer service requirements on Passion Spas than with competing models due to the high quality standards at the Passion Spa factory.


The Las Vegas show premiered two new Passion Spa models that have just been launched in the European market. The Bliss is a two-person spa that is ideal for placement where space is at a premium. The Ecstatic is a large, seven-person spa that features multiple pumps, LED lighting, aromatherapy, audio system, their proprietary Cascade Creek waterfall, and more. The Ecstatic also features the industry’s first Levitation Bed, a full length contoured lounge that allows the user to lie on the back or stomach for a complete, head to toe massage. Passion Spas USA is now establishing exclusive dealerships in the USA and Canada and welcomes enquiries from qualified dealers.


Passion Spas USA +1 855 355 3088 www.passionspasusa.com


Save the Date for the 2014 World Aquatic Health™ Conference


For the eleventh consecutive year, global recreational water leaders will gather at the World Aquatic Health™ Conference (WAHC™), scheduled for 8 – 10 October 2014, at the DoubleTree by Hilton, downtown Portland, Oregon, one of Portland’s first sustainable hotels. The MAX Light Rail stops just outside the hotel and offers service to the airport as well as downtown attractions, shopping and businesses. Industry leaders are urged to mark their calendars, and watch for conference details by visiting www.nspf.org and clicking on the conference tab. The most influential academic, industry, and government experts will share the latest research in this intimate environment to understand emerging issues, exchange


84 February 2014 SPN


Canada, Mexico, Finland, Poland, Puerto Rico and the Ukraine.


There was a broad diversity of


ideas, and formulate future plans. The World Aquatic Health Conference is tailored for attendees affiliated with aquatic facilities, service providers, consultants, parks and recreation, water parks, manufacturers, academia, associations, builders, community organisations, distributors, hotels, government, health/medical, retail and media.


Nearly 400 attendees gathered at the 2013 WAHC from 39 states, and eight countries, including the US, Australia,


representatives from the aquatic community – 57% having returned year after year and 49% were new attendees. The World Aquatic Health Conference will once again be hosted by the National Swimming Pool Foundation®


with pre and


post conference events to be announced, as well as several leadership meetings planned during the same week. Many companies and organisations hold their leadership and sales meetings during the same week to make conference attendance more convenient and cost effective. People interested in hosting an event or sponsoring the conference should email conference@nspf.org


www.swimmingpoolnews.co.uk


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