This page contains a Flash digital edition of a book.
PEOPLE


You linked up with Equinox to launch Pure Yoga in New York in 2008. How did this partnership come about? About five years ago the Equinox management team came here and looked at our studios. They loved the yoga – it was something they wanted to get into, and they could see we were years ahead of what they wanted to do. They expressed an interest in doing something with us in North America. From our point of view, our focus is on Asia; we have enough to do here. We thought that we weren’t going to open in North America for many years, if at all, so it made sense to team up with Equinox. They’re great operators, they run amazing clubs and they know what they’re doing. They have two studios, and are looking to grow and expand as well. It was great for our brand. They do all the heavy lifting so it’s not a distraction for us.


How do you find your yoga instructors?


When we first opened it was very difficult recruiting teachers – we were trying to persuade people to come over from America and other parts of the world. Now we run our own teacher training programme, so we can cherry pick the best students from that programme. We have really put an emphasis on


creating an environment where teachers can be constantly challenged and can grow. We have a comprehensive internal assessment and continuing education programme, we have monthly studio meetings and we have a scholarship programme where teachers can take two months off to learn yoga in the US or India, and we’ll subsidise that. Because we have such a good programme there’s


42 LEISURE HANDBOOK 2014 PURE GROUP TIMELINE


FROM A SINGLE YOGA STUDIO IN HONG KONG WITH JUST TWO TEACHERS, THE PURE GROUP HAS GROWN TO 20 FACILITIES ACROSS FOUR COUNTRIES


January 2002 Pure Yoga at The Centrium, Central, Hong Kong August 2002 Pure Yoga at Soundwill Plaza, Causeway Bay, Hong Kong December 2003 Pure Fitness at Kinwick Centre, SoHo, Hong Kong August 2004 Pure Fitness at ifc Mall, Central, Hong Kong September 2004 RED Bar + Restaurant at ifc Mall, Central, Hong Kong March 2005 Pure Yoga at The Peninsula Office Tower, Tsim Sha Tsui, Hong Kong November 2005 Pure Yoga at Ngee Ann City, Orchard Road, Singapore April 2006 Pure Yoga at Pure Tower, Taipei, Taiwan August 2006 Pure Yoga at Langham Place Office Tower, Mong Kok, Hong Kong May 2007 Pure Fitness at Langham Place Office Tower, Mong Kok, Hong Kong


September 2007 Pure Yoga at Chevron House, Singapore November 2007 Pure Yoga at TaiKoo Place, Quarry Bay, Hong Kong June 2008 Pure Yoga in New York, a joint venture with Equinox July 2009 Pure Bar + Restaurant at Kinwick Centre, SoHo, Hong Kong


December 2009 Pure Yoga second location in New York, a joint venture with Equinox August 2010 Pure Fitness at Knightsbridge, Orchard Road, Singapore September 2010 Pure Fitness at Fairmont House, Admiralty, Hong Kong November 2010 Pure Urban – Pure Yoga second location at Urban One, Taipei February 2012 Pure Fitness at Asia Square, Marina View, Singapore September 2012 Pure Fitness at Lee Theatre Plaza, Causeway Bay, Hong Kong


quite a lot of interest in any positions we have, and we have a very good retention rate among our teachers.


Can you describe the design of your studios? Design is a big focus – it has to complement and enhance the experience. The fitness and yoga studios offer quite a different experience – for the yoga


studios we use a warmer colour palette and the music is softer, while the fitness centres are brighter, the temperature is cooler and the music is louder. The fitness and yoga offers are completely separate, with separate entrances and changing rooms. We do a lot of the design in-house, and we also bring in exterior designers from time to time.


www.leisurehandbook.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236