This page contains a Flash digital edition of a book.
n Increasing exercise: adding four to five training sessions in your week


n Improving nutrition: implementing a low-fat diet, with less red and processed meat and talking with a nutritionist about dietary supplements that activate the telomerase enzyme


n Improving metabolism: starting a weight loss programme


n Enhancing wellbeing: reducing psychological stress and depression and increasing feelings of personal control and purpose in life


n Decreasing stress: adding yoga and meditation to lifestyle programmes


OPPORTUNITIES FOR SPA OPERATORS


In June 2012, Epel outlined the potential of telomere health to a host of spa leaders at the annual Global Spa & Wellness Summit (GSWS) in Aspen, US. She said: “telomere science is just the tip of the iceberg,” and that as the connection between healthy behaviour and the measurable forestalling of disease and cellular ageing grows stronger, “the implications for the spa and wellness industry is profound” (see SB12/3 p54). There are two clear opportunities for spas to use telomere diagnostics. Firstly, in helping to prove the effectiveness of corporate wellness programmes (see SB12/4 p24). Stress-reduction in staff is one of the key goals for corporate employers worldwide, making spas and spa services a number one choice in the workplace wellness industry which, according to the World Economic Forum, is worth US$30bn-plus (E22.5bn, £18.9bn)pa. One of the many ways spas can


participate in wellness packages for such companies is to provide TeloAge diagnostic information about a person’s health that


www.leisurehandbook.com Telomere testing combined with a take-home programme and a retest helps to retain spa clientele


can then point back to the value of the stress-reducing spa services. Secondly, spas can get in on the personalised wellness movement that’s gaining momentum. The World’s Youngest Populations study by Euromonitor showed that at the beginning of 2012, half of the world’s population was aged over 30 – and a growing number of this demographic have an interest in actively managing their health. Knowledge about your health status is empowering, and can lead to a shift towards healthy lifestyle behaviours. In the Boomers Value Realignment Study, conducted in 2011 by real estate advisory firm Civano Living, it was reported that 84 per cent of baby boomers in the US are “somewhat to very interested” in “health and fitness programmes designed for them.” Measuring and tracking telomere length as an overall health barometer will be an integral component in this personalised wellness revolution.


John Kao, chairman of the US Institute


for Large Scale Innovation, who also spoke at the GSWS highlighted the industry’s need to “move from the ‘event-driven’ model and create much more sustainable connections and experiences”. The ability to benchmark one’s health


through telomere testing, followed by a take home programme, and a six- month retest is an effective way to stay connected to the spa clientele. With a simple saliva telomere test, the tracking of the impact of various spa wellness therapies on telomere health is a reality. As the evidence mounts that core spa


approaches modify telomeres – one of the few changeable parts of the human genome – a major opportunity arises. l


From Spa Business Issue 3 2012, p54


READ MORE ONLINE CLICK HERE LEISURE HANDBOOK 2014 197


PHOTO: © VALENTYN VOLKOV/SHUTTERSTOCK.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236