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WELCOMING GUESTS


NO FRONT DESK Cloud software enables operators to remove the front desk and instead, welcome guests with a tablet computer and a personal greeting at check-in, rather than being behind a desk. Hotels and spas are experimenting with tablet check-ins, while some restaurants are trialling app payments which allow customers to avoid a wait for their bill: they can just pay and go once they’ve fi nished their meal.


PREDICTING PURCHASING


WEATHER CHANNEL In the US, the Weather Channel has rebranded as the Weather Co – the Atlanta-based business has more than 75 years’ of weather data and is using it to predict not only the weather, but when people are more likely to buy cer- tain goods. We think big data like this will increasingly be used to help oper- ators understand how their customers behave and how to optimise income.


ALL YOU CAN FLY AIRLINES


PAY ONE PRICE Surf Air, a members-only, fi xed-rate aviation service has launched – the fi rst time the pay-one-price model has been applied to an airline. For US$1,650 a month, members can


fl y as much as they chose on available west coast US routes and the company plans to expand to other locations.


18 LEISURE HANDBOOK 2014 Internal sensors sit in the gut and send text message to your phone if you eat the wrong foods www.leisurehandbook.com


CHILDHOOD OBESITY


TEACHING SELF-CARE The global obesity crisis in children is opening up opportunities for wellness-based businesses to get involved with their education and fi tness via individual and family programmes. We foresee health clubs and spa and wellness operations harnessing their expertise and opening up their facilities to teach obese kids self-care. This would


create a whole new market around sup- porting obese children and their families. Tackling childhood obesity is as much


around educating parents as it is about forging good lifestyle habits in their offspring, so programmes could offer support to all family members. A few specialist operators have under- taken programmes of this nature, but the opportunity has yet to be explored by the private sector and we suggest it could be a lucrative and useful avenue to explore.


We foresee health clubs and spa and wellness


operations harnessing their expertise to off er lifestyle programmes to obese children and their families


WEARABLE TECH MOBILE BIOMETRICS


Consumers can already monitor aspects of their health – from stress to sleep – via biometric readers and this presents health clubs with an exciting opportunity for constant engagement with customers. We see a time when health clubs offer apps, combined with internal and external sensors, that fi rstly monitor and then


analyse clients’ health, and give advice based on the fi ndings via wearable tech. This advice can be given in real-time so people can make better choices, such as how many more calories can be consumed that day, when they need to be more active, or when it’s time to take a break. This will keep health clubs top of mind with tech-savvy customers, ensuring fi tness apps and wearable technology complement rather than replace their membership.


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