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SUSTAINABILITY Green matters


Environmental sports initiatives are a strong trend. Tom Walker looks at some current examples


DOW CHEMICAL COMPANY - SOCHI 2014


T


he Dow Chemical Company, already the Official Chemistry Company of the Olympic Games, has been announced by the Sochi


2014 Organizing Committee as the Official Carbon Partner of the XXII Olympic Winter Olympic Games, to be staged from 7-23 February, 2014. The direct carbon footprint


associated with the delivery of the Games will be mitigated through the implementa- tion of energy-efficient technologies, with improved greenhouse gas (GHG) emissions performance in the key areas of infrastruc- ture, industry and agriculture. All projects will be implemented in the Russian Feder- ation, generating savings and long-lasting benefits to the host country’s economy. Dmitry Chernyshenko, president of the Sochi 2014 Olympic Winter Games Organizing Committee, said: “We aim to be the most innovative Olympic Winter Games in history. The positive impact will leave behind a heritage not only to Sochi and the Krasnodar Region, but to Russia and its people for generations to come,” During the Games, Dow will lead an initiative to mitigate the direct carbon footprint associated with the hosting of the Games through the implementation of energy-efficient technologies, resulting in a net decrease of greenhouse gas emissions in infrastructure, industry and agriculture. Amy Millslagle, marketing vice president, Dow Olympic Operations, says: “In the


146 LEISURE HANDBOOK 2014


area of Games infrastructure, buildings contribute nearly 40 per cent of the man made GHG emissions. Improvements that reduce the heat transfer across the build- ing enclosure have a large impact on the energy consumed to condition the interior. We’re working with local partners in Russia to introduce high-performance polyurethane foam as insulation material for windows and other potential sources of cold air infiltration, ensuring less energy usage by newly-built apartments.”


Public engagement will also play an


important role on the journey to help transform Sochi 2014 into a Games city with minimal impact on the climate. Dow will also partner with Offsetters Climate Solutions – the supplier of carbon offsets to the Vancouver Organizing Committee in 2010 – to develop measurement tools to account for the carbon benefits of the solutions implemented in Russia. ERM – a global provider of environmen- tal, health, safety, risk and social consult- ing services – will provide critical review and assurance for the partnership. l


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