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TRENDS


Body and mind Louise Kennedy, consultant


We’re living hectic modern lives and often tensely balancing work and leisure time. More than ever, we’re seeing a rise in instances of stress. According to the National Health Service in the UK, work-related stress, which can negatively affect mental wellbeing by driving down self-esteem and positivity, has soared by 40 per cent since 2005. This change is driving consumers to


take greater responsibility for their mental wellbeing in order to maintain a positive outlook. Mental health – once stigmatised and seen as complex – is emerging as a concern on a par with physical wellbeing. We’re seeing an increase in more complementary holistic treatments, such


The rise of the bio-citizen Casey Ferrell, senior consultant


When it comes to health, some people find navigating the myriad of choices confusing and intimidating. They find their way through the complexity by relying on networks of advisers and professionals, or seeking advice from peers in similar situations. But people are becoming increasingly willing to share health information with those outside their circle of friends and family. For example, Facebook recently


122 LEISURE HANDBOOK 2014


as mindful meditation, that aim to promote mental wellbeing. One example is Zen Sound Therapy – offered by the Stowe Mountain Lodge in the US – which aims to reduce anxiety through music therapy. Another, the AlphaSphere multi-sensory relaxation bed by Viennese artist sha, encases spa-goers in rhythms and vibrations to bring about physical and mental relaxation. The world of spa is emerging as an accessible way for people to take time for themselves, invigorate their senses and improve their mental outlook. From massages to manicures, spas are boosting


The sensory


Alpha-Sphere could help with the growing need for mental wellbeing


self-esteem and mental wellbeing. According to the ISPA 2012 US Spa Industry Study, visits were up 4.1 per cent in 2011 (see SB12/4 p40).


Time pressures can mean people have less time to devote to their mental wellbeing, despite recognising it as a concern. We’re seeing them embracing simple spa-type treatments in the home, from masks and facials to hot baths and scented candles that help achieve a positive mental balance. In the future we’ll see more people


taking responsibility for their mental health by embracing the world of the spa.


included health updates – from broken bones to illnesses – to its list of life events. Some consumers are forming social affinities around health and biological identities. They are ‘bio-citizens’ – people who join social networks, on and offline, based on shared interest in health concerns – and are generating and sharing specialised scientific and medical knowledge of their conditions. They’re becoming experts in their own right and are increasingly influential. Their impact is likely to be felt, as user-generated content on health affinity websites and blogs spurs collective action by tapping into the collective intelligence of social networks for health. This will redefine healthcare solutions in the future.


Bio-citizens join social networks based on shared health concerns


As engaged and informed consumers


share their private health information they will expect spa and wellness solutions to be more innovative and flexible, tailoring the services to meet their specific needs.


www.leisurehandbook.com


PHOTO: © AFRICA STUDIO/SHUTTERSTOCK.COM


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