This page contains a Flash digital edition of a book.
The rising need for urban sanctuaries


Amy Smyth, senior consultant


Currently, 51 per cent of the world’s population live in urban environments, compared with 30 per cent in 1950, and in Europe more than two- thirds of people live in towns and cities. Outdoor places to exercise are


increasingly threatened and air pollution can make it unpleasant and even a threat to our health to exercise outdoors. In some cases, people are too afraid to exercise for fear of crime and gangs.


Holistic ageing Radha Patel, associate director


Today, there are 1.5 billion people aged over 50 and this is set to rise to 1.9 billion by 2020. For the first time, the world’s older population will be the fastest growing age group on the planet. Older consumers are not necessarily bound by life-stage stereotypes. They’re not only looking for solutions that will help them better manage the health conditions they have, but also to slow or prevent age- related decline in their bodies and minds. From beauty creams and pills to Chinese placenta medicines and even functional drinks that prevent the early onset of Alzheimer’s, the market for anti-ageing products has been rapidly


www.leisurehandbook.com


For these reasons people are seeking a safe and healthy space to retreat to for exercise. Health clubs are addressing this by looking at innovative


Outdoor places to exercise are under threat, so gyms are recreating them


ways of bringing the outside indoors, with some creating the sensations of exercising outdoors by doing things like increasing natural light and projecting images of natural scenery. The Virgin Active health club in Aldersgate, London, for example,


expanding. At its most extreme it includes treatments such as replacing healthy joints with artificial ones to prevent joint deterioration in the first place. However, these solutions are not


for everyone and many are looking for holistic treatments that can be integrated into their lifestyles. The spa industry is responding with anti-ageing treatments. Healthy ageing spa holidays are being


offered to consumers wanting to stay one step ahead of the ageing process. These feature specially designed programmes that combine nutritional advice; tests to assess functional health and metabolism; anti-ageing treatments; and ancient therapies of yoga, ayurveda and meditation to assist the renewal process. Spas should promote youthfulness and vitality with treatments that prevent premature ageing and disease and are simple enough to replicate at home to ensure that the benefits are ongoing.


has a group cycling studio with a floor to ceiling projection screen and up to 150 outdoor image videos (pictured). But this trend isn’t just


interesting for gyms – it could lead to a new opportunity for spas, as people start to view them as more of an essential part of managing their health, rather than a luxury. As urbanisation continues people will increasingly need a sanctuary to escape to.


J ABOUT THE FUTURES COMPANY


The Futures Company is a strategic insight and innovation consultancy, with particular expertise in futures and foresight work. The company has teams in the US, Mexico, Brazil, UK and Argentina and partnerships in China, India and Poland. It was formed in 2008 by the merger of two businesses – Europe’s Henley Centre HeadlightVision and US-based Yankelovich. It’s a division of Kantar, the insight arm of WPP. By exploring the future needs, motivations and behaviours of consumers, and the broader dynamics shaping the marketplace, The Futures Company unlocks new sources of growth for its clients. WEB: www.thefuturescompany.com TWITTER: @FuturesCo


From Spa Business Issue 3 2012, p46


READ MORE ONLINE CLICK HERE LEISURE HANDBOOK 2014 123


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236