052 REPORT
PALAZZO ARGENTINA
Company: Griven Location: Bucharest, Romania
One of the most impressive buildings in downtown Bucharest, Palazzo Argentina, has recently enjoyed an innovative and well-designed lighting refurbishment which has enhanced its peculiar structure. The so-called ‘tree of life’, a winding tube- shaped stainless steel composition, embraces with its leaning trunk and curving branches the whole façade of this five-storey construction in an enveloping hug. For the owner of Palazzo Argentina, Viorel Fetinca, this symbol of life embodies the deep interconnection between past and present, recalling his own bond with the earth he grew up on. Now, this palace hosts the showroom of IDA - Italian Interior Design and Architec- ture - a company that offers a vast array of high-quality made in Italy interior design fittings to the Romanian market. Recently, IDA approached Italian architect, Massimo Marzorati to give a new colourful life to Palazzo Argentina with the help of Griven lighting fixtures. The brief was to highlight the curved tree trunk and branches with a flexible, high-pow- er LED solution able to provide a contrasting light and colour distribution on the façade while enhancing its peculiar layout at night. Griven’s lighting designers also had to take into account the usage of different layers of lighting on the tree trunk, branches and balconies as they did not lie on the same perspective level. Specific for low power consumption decorative applications, the flexible Griven LooseLED strips turned out to be the perfect solution for this demanding lighting concept. Fixed inside an IP65 PVC anti-UV protection sleeve, over 140 metres of RGB LooseLED strips with 40 LEDs per metre have been specified and installed behind the profiles of the metal tree, following their fluid motion to light up the whole structure with bright, vibrant colour shades. To complete the lighting scheme of the façade with complementary colours, three units of Griven Parade D-RGB-10 recessed with medium optics have been em- bedded in the floors of the three balconies of the building. The result is a pleasant turnover of intense, vivid tones that deliver a unique character to Palazzo Argentina. In addition, three Griven GoboLED 80 units project changing graphics onto the entrance glass wall to attract the attention of by-passers.
ww.griven.com
PACIFIC PLACE SHOPPING CENTER
Company: GLP Location: Seattle, USA
Gene Tasche, Operations Manager of Pine Street Group LLC - the company responsible for the Pacific Place shopping centre in Seattle - contacted GLP authorised dealer, PNTA to create a unique shopping experience for visitors as he wanted to give the 15-year-old retail centre a fresh approach. Having worked on other projects at the site previously, the lighting specialists recommended seven of GLP’s impression Spot Ones to be installed in each of the mall’s seven columns. Sheldon Warshaw, PNTA’s Custom Services Manager, explained that the Spot Ones were set up in such a way that they could light up the main atrium with colour, giving them a multipurpose functionality. They will also be used for various events that take place in the atrium during the course of a year. With an initial emphasis on theatrical events that would take place in the atrium, “we wanted to have moving lights on each of the seven columns, firing from the bottom up,” said Sheldon. “This way we could colour the columns and also shoot them out and down to cover the floor of the atrium.” The bases for the fixtures to be bolted onto were created by the Pacific Place engineers. PNTA had first been introduced to the fixtures by GLP Inc’s Ed Cheeseman. “We were, and still are, very impressed,” said Sheldon. “Aside from being easy to install, the quality of the colour and the brightness met all of our needs and the mainte- nance and low power usage were definitely big plusses.” The impression Spot Ones are also very easy to program, he noted. “The fixtures’ response time is excellent which makes it very effective when changing colours and movement quickly.” Shoppers seem delighted with the theatrical look given to the general concourse during special events and public holidays, as the columns are brought to life.
www.glp.de
www.mondodr.com
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