044 REPORT
SNOG
Company: Pulsar Location: St Johns Wood, UK
Snog Pure Frozen Yogurt challenged Cinimod Studio to create an updated look for a series of new retail outlets. The project called for a refreshing, evocative and organic environment derived from Snog’s ‘never-ending British summer’ concept - version 2.0 of its already award-winning interior designs - and Cinimod turned to Pulsar for the only LED product on the market that met the brief. The quirky interior includes a ‘grass’ floor, floral graphics, and high gloss organic furniture forms all beneath a stunning ‘digital sky’. The expansive LED ceiling had to overcome a number of technical challenges. Firstly it had to be powerful enough to illuminate the space alongside high levels of ambient daylight, be a reliable option given its inaccessible installation location, and run specially programmed animations and effects smoothly without the stepping seen in lower-end LED components. In response to the requirements, Pulsar’s ChromaPowerPix 200 fixture was specified from the outset. Its powerful controlled light and ability to run seamless transitions were major considerations to the designers. What proved pivotal were the products’ proven reputation for quality and reliability. Pulsar was able to spe- cially adapt the fixture for the sealed-off void above the retail space, and Pulsar’s build-quality coupled with a three-year guarantee provided peace of mind for long- term and sustainable solution with a requirement for minimal maintenance. The project required a fully integrated approach from Cinimod who followed it through with great attention to detail, from floral decorations and custom moulded furniture to the fresh and inventive lighting design that ties the whole scheme to- gether. In all, 12 ChromaPowerPix 200 panels with a total of 144 LED nodes were used to backlight the translucent stretched ceiling, fully realising the ‘never ending British summer’, whatever the weather might deliver.
www.pulsarlight.com
LVMH
Company: Barco Location: Paris, France
French luxury goods group Moët Hennessy - Louis Vuitton (LVMH) is committed to ‘representing the most refined qualities of Western Art de Vivre around the world’. LVMH’s products, and the cultural values they embody, blend tradition and innovation. Just like the corporate image and corporate headquarters do. So when the group wanted to upgrade the lobby of its Paris headquarters with new visualis- ation technology, it turned to Barco. Barco LiveDots engineers successfully attached a total of 621 NX-4 black LED modules onto the supporting pillars inside the LVMH lobby. The modules are built into a customised mechanical structure and have been equipped with customised shaders to increase the viewing angle. By offering the deepest black levels available on the market, and pairing this with a phenomenal contrast ratio of over 4,000:1, Barco’s NX-Series have set a new standard for indoor LED displays. And they are certainly doing a great job at the LVMH headquarters. During weekdays, LVMH displays its corporate film onto the pillars. On Saturdays, passers-by can watch a movie by an artist. No matter what time of day and no matter where the viewers stand - close-by or further away - the black LED modules relentlessly ensure excellent luminosity, a solution that does justice to the luxury LVMH brand.
www.barco.com www.mondodr.com
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