REPORT 051
BRUUM RUUM!
Company: Madrix Location: Barcelona, Spain
BruumRuum! is a collaboration between artec3 Studio and Barcelona-based graphic designer David Torrents. It is a permanent, interactive installation located next to Barcelona’s Design Museum (DHUB), which also marks a newly revitalised area that will become a reference area for design in Barcelona. The goal was to create a unique, interactive experience in the public space. Visitors and pedestrians alike have the chance to establish a personal dialogue with the square by means of light, colour, and sound. BruumRuum! changes its colour scenes live according to the voices of people as well as the noise of the city. Trumpets are located in the square next to the LED matrix. Having voice sensors built-in, they invite visitors to transform the space. In addition, ambient sensors along sidewalks capture the surrounding noise, for example when a loud ambulance passes by. Various lighting effects are available to make the design come alive. The sound is constantly captured, the system constantly interacts with the environment and the
lights are in constant motion. The LED lighting control is taken care of by Madrix software, which was provided by LEDsCONTROL, Spain. Depending on the incoming audio signals and thanks to custom programming, the system automatically changes the colours, patterns, speed, and intensity of the lighting. The choice for LEDs is based on a number of specific reasons. LEDs allow for individual control of pixel by pixel via DMX, they achieve high frame rates to quickly change the lighting scenes in real-time, they offer a wide colour rendering spec- trum, they can be used in combination with intelligent controls, such as ambient and voice sensors. A total of 9,396 LEDs are embedded in an area of 3,300 sq metres. In short, BruumRuum! is a game that fills the night with content. It is a huge equaliser to gauge the intensity of the sound and colours of the city life.
ww.madrix.com
THE PACKAGE TOUR
Company: Strictly FX Location: Various, Worldwide
Like a number of pop bands from the ‘90s, New Kids on the Block made a come- back earlier this year and embarked on The Package Tour. When Production Designer, Butch Allen and New Kid Donnie Wahlberg, who is very involved in the production, wanted something new for the tour, Strictly FX had just what they were looking for, a product that merges lighting and special effects. “Butch and Donnie wanted a party atmosphere for the production, and we had something new that fit the bill perfectly,” noted Ted Maccabee, Partner and Visuals Director at Strictly FX. The first effect, which was an integral part of the show, was the LED Cryojet. “Our proprietary LED Cryojet is a colour changing, DMX controlled unit that gives designers the ability to create an endless variety of cryojet looks,” explained Ted.
The tour used six units that were located around the main stage, located out in the audience. The production also featured six large LED Confetti Duster units, which were located, like the LED Cryojets, around the main stage. “The LED Confetti Duster is a fan based small confetti unit that shoots white confetti out; however it also has an LED ring around it that lights the confetti, and gives designers the opportunity to change the colour of confetti without actually purchasing coloured confetti, which can be quite the cost saving measure,” said Ted. “This is our third year working with The New Kids on the Block, and their creative use of effects really makes the show memorable,” concluded Ted.
www.strictlyfx.com
www.mondodr.com
Image courtesy of Tour Photographer Marcello Ambriz
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