138 EXPO


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SHOWTECH BERLIN


In all my years in the industry, I had never managed to make it to Showtech - the biennial exhibition held in Berlin aimed at the theatrical, TV and event market - so on my first visit this year, it came as a bit of eye opener when comparing it to the plethora of exhibitions which litter the industry. The event, a tie up between the German trade association DTHG, Deutsche Theatertechnische Gesellschaft, and Reed Exhibitions Deutschland had a unique focus because of the association’s membership, specifically in the stage and scenery automation sector, something that is rarely seen in the more traditional entertainment technology events. On its 16th outing, the 2013 event occupied four halls of exhibition space at the Berlin Exhibition Centre and attracted 311 exhibitors from 21 countries. Running in conjunction with the exhibition was a diverse conference schedule looking at


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international projects, technology developments, costume makers symposium and the ever-important topic of event safety. Attendance for the show was claimed at more than 7,400, which was a slight rise on the 2011 event, and as an exhibitor there was a noticeable international attendance especially from Asia - specifically Japan - something which I haven’t seen for a long time. The level of attendees was also very high, with serious buyers and influencers walking the floor. However, what transpired during the event was a split between the two organisers with regards to direction and development of the show. As far as I could ascertain Reed Exhibitions obviously have a vested interest in growing the event and expanding its reach as far as exhibitors and visitors go and also changing the venue from the Berlin Exhibition Centre to Tempelhof Airport Berlin. Whilst DTHG wanted to maintain its niche appeal and act as a showcase for its membership.


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