042 REPORT
BOLIGBETON
Company: Martin Professional Location: Løsning, Denmark
Innovative concrete solutions provider, Boligbeton, lies just off the main highway in the Danish town of Løsning, a short drive south of Denmark’s second largest town of Aarhus. Boligbeton sought to refresh its image and used its location next to the busy E45 highway as an opportunity to do just that. The company wanted to give drivers a more positive experience rather than the mundane sight of a yard full of concrete elements and consequently turned to architectural design firm, Pluskon- toret Arkitekter, for some fresh ideas. “Over 30,000 vehicles pass Boligbeton on the E45 daily, which gives the company great exposure,” stated Suna Cenholt, architect and partner in Pluskontoret Arkitekter. “Our mandate was to assist Boligbeton to rethink its face out to the motorway. It’s really its shop window and has great potential for branding.” Boligbeton treated the yard out to the highway more like a backyard, a somewhat messy, monotone area with little visual appeal. The bland stacks of gray concrete belied the company’s image however as Boligbeton is a dynamic player in what is actually a high-tech industry. Pluskontoret held an internal idea workshop in which a number of ideas were proposed to improve the yard’s aesthetics - reorganisation of the yard and more colorful landscaping for example. It was the proposal of an illumination scheme onto the 140-metre long by 11-metre high façade that was the key factor however. Architect Daniel Olsen from Pluskontoret’s design team was already familiar with Martin Professional and the possibilities that a dynamic illumination scheme could offer and consequently contacted Martin Scandinavia about a solution. ”We wanted a simple and fun way to tell the Boligbeton production story, all the way from the open pit and element molding to transport and the finished project,” Suna explained. “Vehicles pass by the facade at 130km per hour so in order to facilitate understanding we chose a mixture of cartoon graphics and pictograms.” Project Sales Manager at Martin Scandinavia, Anders Birch, had the ideal solution in mind, Martin Professional’s fully-weatherproofed Exterior 400 image projector. He commented: “With an IP65 rating and its ability to integrate custom graph- ics into outdoor lighting designs, the Exterior 400 IP was the obvious choice for this project. Not only can it handle the dusty environment and exposure to the elements, there is no other outdoor LED image projector on the market that can
www.mondodr.com
match its power.” After consultations with Boligbeton and a series of on-site demonstrations organ- ised by Martin Scandinavia, the Exterior 400 image projector was chosen for the project. Pluskontoret use 10 of the outdoor luminaires to tell the Boligbeton story with each fixture projecting a custom-designed, static graphic onto the concrete façade. The Exterior 400’s are mounted across four 4-metre tall masts at approx- imately 36 metres from the façade. Four fixtures project graphics straight onto the façade while six fixtures house distortion calculation graphics to compensate for angled projection. At approximately 6.5 seconds per drive-by, it takes several drive-bys to ‘read’ the entire 10-picture story. The lighting system is both dynamic and flexible and allows the company to project a different expression using new graphics and new story if they wish. Besides the Boligbeton story graphics, the fixtures can also spell out Boligbeton in text across the façade. The Exterior 400 image projectors are in a very aggressive environment character- ised by strong winds, rain and dust. “We tested several products but the Exterior 400 image projector’s high IP rating made the difference,” Suna commented. “It was important for us to find a durable product that does not require any special maintenance. In addition, the LED technology in the Exterior 400 IP saves on power, which is also of great importance. Finally, the possibility to control the lamp from a PC was also an advantage.” The façade lighting scheme is controlled via a PC-based Martin M-P control package with touchscreen interface. The network solution allows personnel to log on and control the lighting remotely from the Boligbeton building, from an office 500 metres away or anywhere. The outcome has transformed the yard and drivers’ experience of Boligbeton dramatically. “We are very pleased with the result,” said Linette Helbo Jensen, Product Manager at Boligbeton. “The illumination has received a lot of positive feedback and provides a good experience for the many drivers along the highway.” Suna concluded: “We are pleased with the project and were happy to have col- laborated with Martin Professional. It came up with good suggestions in both the design and planning phase and were good to cooperate with through to realisation.
www.martin.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172