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VENUE 121


NORTHEASTERN


UNIVERSITY VISITOR CENTRE


LIFE-SIZE, MULTI-TOUCH SURFACES AT NORTHEASTERN UNIVERSITY’S VISITOR CENTRE IN BOSTON, DESIGNED WITH THE AID OF PROJECTIONDESIGN TECHNOLOGY ARE ADDING A


SPECTACULAR INTERACTIVE DIMENSION TO A NEW LOBBY. SIMON DUFF TALKED TO INSTALLERS, CONSULTANTS AND MANUFACTURERS.


BOSTON, USA THE AMERICAS


Northeastern University is a private research institution located in the heart of Boston city, Massachusetts. Founded in 1898 it currently has just over 29,000 students and some 1,000 faculty members who are leading educators and scholars forging research partnerships around the world. It offers a range of undergraduate and graduate courses that focus on interdisciplinary and transitional research in a variety of subject areas, including business, computer and information sciences, engineering technology, health sciences, humanities and arts, law as well as physical and life sciences. A new visitor centre at the heart of the campus designed to become the portal to the Northeastern experience, opened last summer. The state of the art interactive facility located at the part of the campus known as West Village F offers the perfect shop window for the academic facility’s unique combination of assets, talents and opportunities to everything that is on offer at the university. Carved from an existing building, the new centre features three different large-scale interactive display areas in the lobby. It also showcases the high-quality optics, fl exible specifi cation, and consistent colour rendering of DLP projectors and ProNet.precision software from Norway’s projectiondesign. The Boston architecture fi rm of William Rawn Associates was commissioned by the university to design the visitor centre, with Cavanaugh Tocci Associates acting as consultants for the AV system design throughout. Downstream Technologies designed AV content and interactivity with systems integration from Whitlock. The end result is a spectacular


combination of design and cutting edge technology and an aesthetic success in its own right. The interior of the lobby has translucent glass walls consisting of both projection glass and architectural glass that match. All of this glass has colour changing LED fi xtures top and bottom along the fl oor and ceiling behind the glass. These programmable LED fi xtures allow Northeastern to have an interesting and changing space throughout the day. They can also change the lights to match a holiday or local sporting event with a button push on the iPad touch screen control system. “The client brief was to create a high-tech, high-touch space that would really engage the 70,000 visitors who come to get a fl avour of Northeastern every year,” explained Matthew J. Moore of Cavanaugh Tocci Associates, a Boston fi rm of 14 consultants which provides acoustic, audiovisual and theatrical consulting services to a wide variety of architects, building owners and institutions. Between them, the architects, content people and Whitlock, a global AV solutions provider based in Richmond, Virginia with offi ces in California, evolved the idea of creating two large interactive video screens in the lobby, along with a ‘spinning globe’ that would underline the university’s commitment to international study. While one part of the Boston brief appeared to provide a free rein for the centre’s systems design, another part of it imposed signifi cant constraints. “The university wanted to make the technology disappear when it was not in use,” said Matthew.


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