PROJECT PROFILES
PROJECT PROFILE PROMOTION
The gym acts as a showcase site for CYBEX
SUPPLIER: CYBEX INTERNATIONAL UK MAKING AN IMPACT
CLIENT: SOLE FITNESS S
ole Fitness opened in January 2013 in Glenfield, Leicester, UK, with over 50 pieces of equipment manufactured by CYBEX International UK. The brand new gym – located just a few miles from
CYBEX UK’s headquarters in Measham, Derbyshire – will be used as a showcase site for CYBEX, providing potential and existing clients with the opportunity to experience many of the manufacturer’s most popular pieces of equipment. Sole Fitness offers products from CYBEX’s new 770 cardio
range, including treadmills, lower body and total body Arc Trainers and both upright and recumbent bikes. Incorporated in a number of pieces of equipment are E3 View embedded monitors, the latest innovation from
CYBEX. Available on all products in the 770 range, the E3 View provides users with three viewing modes: ‘exercise’ for a detailed analysis of the workout; ‘entertainment’, where users can watch video from TV, iPod or iPhone while still monitoring their progress; and thirdly, the ‘escape’ view, where the screen is fi lled entirely with video from the preferred source. Selectorised strength equipment from CYBEX’s Eagle, VR1
and VR3 ranges were also installed, alongside a multi-station Jungle Gym, lifting racks, benches and Bravo functional trainers. Much of the equipment frames and upholstery were
customised in the gym’s corporate colours – a bespoke service provided by CYBEX across its strength and cardio product ranges. Wall graphics have also been designed and produced by CYBEX, complementing the overall look and feel of the gym. Sole Fitness is the fi rst gym for owner Simon Sole, who was
introduced to CYBEX by a colleague. He says: “I had little experience of using CYBEX equipment until my colleague suggested it as an option when we were reviewing suppliers for Sole Fitness. When he described its equipment as ‘the best on the market’, I had to fi nd out more. “I visited Hatton Health & Fitness, which houses a wide range
of CYBEX equipment, and was immediately impressed by what I saw, particularly the strength lines. I now tell everyone that, once you’ve used CYBEX equipment, you won’t fi nd anything better and the feedback from our members is proof of that.” CYBEX business development manager Paul Steel led on the
agreement with Sole Fitness. He says: “Sole Fitness is a superb, high quality independent facility that offers a fantastic sense of community – a friendly atmosphere with highly approachable and experienced staff who take a real interest in the club’s members. The bespoke equipment, alongside the branded wall graphics, also creates a great impact when you walk in.” As well as the state-of-the-art gym, Sole Fitness has a group fi tness studio, beauty salon and sauna facilities.
CYBEX matched frame colours to the gym’s own branding For more information:
www.cybexintl.com 74 Read Health Club Management online at
healthclubmanagement.co.uk/digital May 2013 © Cybertrek 2013
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